Track conversions and user activity

Create and edit activity groups

Only available in Google Ad Manager 360.

Activities are organized within activity groups, which are sets of activities that share the same configuration. You create and manage activities from within activity groups.

For each activity group, you set:

  • Companies: The advertisers associated with the activities in the group.
  • Lookback windows: The number of days into the past that Ad Manager looks when determining whether a click or an impression can be credited with a conversion. Lookback windows can be from 1 to 30 days.

Create an activity group

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Activity groups.
  3. Click New activity group.
  4. Enter a name for the activity group.
  5. Enter at least one company with which the group is associated. Typically, the companies are the advertisers that will work with the activity tags and view reports on conversions from this group.
  6. (Optional) Adjust the number of days (1 to 30) in the lookback windows for clicks or impressions, which determine how far back Ad Manager looks in associating an impression or click with a conversion.
  7. Click Save.

Click to open an activity group to create an activity. Enter a name, type, and optionally the expected URL, which is the URL of the webpage where the tags will be placed.

Edit an activity group

This requires the Edit activity groups and activities user role permission.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Activity groups.
  3. Find and click on the activity group you want to edit.
  4. Click edit to make changes.

    You can set an activity group to Inactive, which means that the activities within it will no longer record conversions.

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