Use “code path” instead of “name path” when entering inventory targeting text
When you add targeting to line items, you can paste lists of ad units or placements you want to include or exclude. Now, you should use the code path for the ad units or placements instead of the name path when you enter the inventory targeting text. This improves the workflow because the code path contains the names of inventory units publishers see in the UI, whereas the name path is not shown.
Traffic and deliver ads
Rewarded for Open Bidding is now generally available
Updated process to troubleshoot why a line item didn’t deliver
When you inspect webpage ad delivery from the Delivery tools interface, you now have the option to troubleshoot an individual line item. In addition to the "Webpage" field, you'll see a new field labeled "Line item to troubleshoot." Enter the name of a line item to see more details, including a new "Non-delivery cause" column. In the “Action” column, click Inspect to see more information about the non-delivery reason for the requested line item. This improvement eliminates the need to navigate through multiple steps and pages in order to see why a line item was unable to serve.
Report and optimize
Newly accredited metrics
The following Ad Manager report metrics are accredited by the Media Rating Council (MRC) for Display, Video, and Rich Media creatives within Desktop, Mobile Web and Mobile application environments and marked with in Ad Manager and any exported reports:
- Ad server Tracked Ads
- Ad server unfiltered tracked ads
- Ad Server Begin to Render Impressions
- Ad Server Unfiltered Begin to Render Impressions
These metrics have been added to the description of methodology. The Ad server impressions metric is no longer accredited and has been removed.
Other product or Help Center updates
Additions to the ad technology providers for LGPD list
On January 14, 2021, the following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: 42 Ads GmbH, LIDL SUPERMERCADOS, S.A.U., LINE株式会社, Novi Limited, PixFuture Media Inc., Third Set Productions dba AdPlugg.
- Check RTB creatives for user consent
In January 2021, Ad Manager, AdSense, and AdMob will release an additional GDPR compliance feature that will enable you to opt-in to allow Google to check your RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page.
- TCF v2.0 error grace period ending
The grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021.
- Limited ads will become generally available
- ATP declaration control for reservations is moving
To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.