What’s new in Google Ad Manager

Release notes for June 3, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Traffic and deliver ads

Newsletter ads in open beta

You can use Google Ad Manager to serve reservation and Programmatic Guaranteed (publisher-managed) ads in email newsletter inventory. Use the tag generator to easily input the newsletter ad tag into your email service provider. Please reach out to your account manager to get started.


Coming soon

  • "Video optimization" report metrics deprecation
    The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in August 2024. See Video Solutions reports to learn about supported video reporting options.

  • New consent requirements for traffic in Switzerland
    From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a Google-certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.


See previous release notes

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