Follow along: Blog | YouTube | X | Optimization tips
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Traffic and deliver ads
Anchored adaptive banners to better support larger modern mobile devices
In February, the getLargeAnchoredAdaptiveBannerAdSize API method replaces the getCurrentOrientationAnchoredAdaptiveBannerAdSize API method to support updated sizing logic better suited to modern devices. These banners adjust ad height according to the specified width, with a maximum height of 150x150dp (Android) or 150x150pts (iOS) or 20% of the device height in the chosen orientation, whichever is smaller, replacing the 320x50 banner format and smart banners.
Refer to the developer guide (Android, iOS) for more information.
Report and Optimize
Clicks from SDK Bidders
Reporting now includes clicks from SDK Bidders for the "Total clicks," "Ad Exchange clicks," "Total CTR," and "Ad Exchange CTR" dimensions. These clicks are based on when Google detects a physical click on an SDK Bidding rendered ad. Meta Audience Network is not supported.
Run Interactive reports for orders and line items
You can now generate an Interactive report from your orders and line Items by clicking the "Run report" button for these items in Ad Manager.
Other Product or Help Center updates
Google CMP TCF v2.3 support
European regulations messages created in Privacy & messaging have been updated to support the IAB TCF v2.3 specification, including the required disclosed vendors segment. This update is ahead of the IAB's mandatory deadline for all publishers and CMPs to implement TCF v2.3 fully by February 28, 2026.
Coming soon
Reminder: Upcoming Transition to IAB TCF v2.3
All publishers and CMPs are required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by February 28, 2026. We recommend that you begin this transition well ahead of the deadline. Note that Google’s systems can already accept and process TCF v2.3 strings. Failure to meet this requirement may cause the associated ad request to be defaulted to Limited Ads, which may impact revenue. For details, visit Publisher integration with the IAB Europe TCF.
Details on the migration to Interactive reports
- February 2026 update: Soon, eligible reports you run in the Reports tool will open in Interactive reports. An option to view the report in the Reports tool instead will be available for a limited time.
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.