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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Other product or Help Center updates
CMP enforcement update for CTV
Earlier this year, we shared that a certified CMP would also be required for CTV inventory, with enforcement planned for July 2024. In light of publisher feedback we are granting an enforcement extension until July 2025. Please note that regulatory requirements around privacy and consent frequently develop, so we may need to revisit this extension prior to July 2025 if necessary. As such, we continue to encourage our CTV partners to adopt a certified CMP as soon as they’re able.
Coming soon
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Deals in Open Bidding
Deals in Open Bidding will soon be available to all publishers in Ad Manager. These deals integrate third-party private marketplace deals directly into Ad Manager, and compete alongside Private Auction and Preferred Deals. The following exchanges will support Open Bidding deals: Index Exchange, OpenX, Magnite DV+, and PubMatic. To learn more, visit Deals in Open Bidding. -
"Video optimization" report metrics deprecation
The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in August 2024. See Video Solutions reports to learn about supported video reporting options. -
New consent requirements for traffic in Switzerland
From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a Google-certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.