What’s new in Google Ad Manager

Release notes for April 8, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Traffic and deliver ads

PPID for programmatic with RTB demand

In addition to Google demand, PPID for programmatic is now in open beta for Authorized Buyers, Open Bidding, and SDK Bidding demand partners. Ad Manager 360 publishers using PPID can share PPID with buyers by configuring their PPID settings on a per-bidder basis in Demand channel settings.


Audience segment batch upload limits

We’ve increased the default upload limits for batch uploads. We will begin providing warnings when these limits are reached, with enforcement starting May 15, 2024. Learn more about audience segment batch upload best practices.

New Sellside Video Publisher Policies
On April 1, our new video publisher policies went into effect. The goal of the policy change is to improve consistency and clarity for publishers, advertisers, and users, to align our policies with the latest industry standards, including IAB Reclassification via the new video.plcmt parameter that we introduced last year. These industry efforts to align the diverse types of video inventory have been a cross-industry global collaboration between SSPs, including Google Ad Manager, alongside multiple DSPs and publishers.

Other product or Help Center updates

Identity and address verification for MCM MI child publishers

New MCM Manage Inventory child publishers now need to verify their identity and address before ads can serve on their sites. Parents can review their child’s progress in completing these necessary steps under “MCM readiness.” Note that this process will only affect new MCM Manage Inventory child publishers. Learn more about MCM readiness


Coming soon

  • "Video optimization" report metrics deprecation
    The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in May 2024. See Video Solutions reports to learn about supported video reporting options.


See previous release notes

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