What’s new in Google Ad Manager

Release notes for May 20, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Traffic and deliver ads

Implement high-value ad units like web interstitials and anchors with codeless ad units

With codeless ad units you can implement formats like web interstitials and anchor ads, without re-tagging your site. To review our recommendations, visit Create a codeless add unit

Report and Optimize

Deprecating report dimensions and metrics with low usage

Ad Manager will retire low-usage reporting dimensions and metrics for better usability and support. The impacted fields will be available for reporting through the remainder of the year. For details, visit Upcoming reporting retirements.

Policies

Render the AdChoices icon for custom native ad formats

When implementing custom native ads in-app, you are responsible for rendering the AdChoices icon. It is important you take steps to render and set the click listener for the AdChoices icon when rendering the main ad assets. Learn how to render the AdChoices icon for Android and iOS.

Other product or Help Center updates

Help improve the GPT experience

Share your thoughts in our annual Google Publisher Tag developer survey to better the GPT developer experience. The feedback you provide will directly impact what we work on over the next year. This includes writing new guides and building tools, like the Google Publisher Console and GPT sample builder.

 

Coming soon

  • "Video optimization" report metrics deprecation
    The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in August 2024. See Video Solutions reports to learn about supported video reporting options.

  • New consent requirements for traffic in Switzerland
    From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a Google-certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.

 

See previous release notes

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