Release notes for Google Ad Manager

What's new on April 5, 2021

Report and optimize

Programmatic Guaranteed and Preferred Deals have moved to net revenue in reporting

Ad Manager reporting previously displayed revenue data for Programmatic Guaranteed and Preferred Deals as gross revenue. As of April 1, 2021, net revenue is now being used instead of gross, bringing Programmatic Guaranteed and Preferred Deals into alignment with all other transaction types.

The following metrics have switched to reporting net revenue in Ad Manager reports:

  • Total CPM and CPC revenue
  • Total CPM, CPC, CPD, and vCPM revenue
  • Total average eCPM
  • Ad server CPD revenue
  • Ad server CPM and CPC revenue
  • Ad server CPM, CPC, CPD, and vCPM revenue
  • Other revenue-related metrics when Programmatic Guaranteed or Preferred Deals data is included

Net revenue will now be displayed in all reports that include these metrics and a date range beginning on or after April 1, 2021. To facilitate historical data comparisons, temporary gross metrics have been introduced in Ad Manager reporting.

Other product or Help Center updates

SupplyChain Object is now supported

We now support SupplyChain Object, an IAB transparency standard. The SupplyChain Object gives transparency into the origins and paths of ad inventory. No action from you is required at this time.


Coming soon

  • ATP declaration control for reservations is moving
    To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.

  • New process for app review and approval
    In mid-2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. Once launched, all new mobile apps linked to supported app stores will need to be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.

See previous release notes

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