Release notes for Google Ad Manager

What's new on February 22, 2021

Manage inventory

Deactivate and reactivate creatives (Beta) 

Ad Manager Small Business publishers can now deactivate and reactivate creatives. Deactivated creatives will continue to count towards the Total Creatives system limit. Deactivated creatives provide assurance that the creative will no longer serve.

Other product or Help Center updates

Check RTB creatives for user consent

Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page and apply to both GDPR- and LGPD-eligible traffic.

Additions to the ad technology providers for LGPD list

The following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: AdGear Technologies Inc., Axonix Limited, Cazamba Serviços de Internet Ltda, Digitalist Finland Oy, Hueads, Inc., Intango Ltd., internetstores GmbH, Melvad, Smart Digital LLC, Unmatched Solutions Limited.

 

Coming soon

  • Check RTB creatives for user consent
    In Q1 2021, Ad Manager, AdSense, and AdMob will release an additional GDPR compliance feature that will enable you to opt-in to allow Google to check your RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page.
  • ATP declaration control for reservations is moving
    To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.
  • New process for app review and approval
    In May 2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. All new mobile apps linked to supported app stores after May must be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.

See previous release notes

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