Release notes for Google Ad Manager

What's new on June 14, 2021

Report and optimize

Link your Google Analytics 4 properties to Ad Manager to see integrated app data (Beta) 

You can now link your Google Analytics 4 (GA4) properties to your Ad Manager network with Firebase using the Admin settings in Ad Manager. Publishers must first add the Firebase SDK to their apps in order to link their GA4 property to their Ad Manager network.

Use the new Analytics report to help you understand more about app user engagement across your Ad Manager network.

The Ads Status Dashboard has migrated to a new version

The Ads Status Dashboard (ASD) is now deprecated as we launch a new version of ASD. We’re adding a new status icon to indicate product or service notification updates, transitioning from RSS 2.0 to atom feeds, and all timestamps will now be shown in Coordinated Universal Time (UTC). Learn more about monitoring product status with the new ASD.


Coming soon

  • New process for app review and approval
    In mid-2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. Once launched, all new mobile apps linked to supported app stores will need to be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.

  • Update to Google Ad Manager Partner Guidelines: Encrypted signals from publishers
    In July 2021, the Google Ad Manager Partner Guidelines will be updated with guidance for the new encrypted signals from publishers feature (currently in beta, not yet available to all users), including requirements for use of the encrypted signals from publishers feature and related policies to which that use must adhere. Review the updated change log

See previous release notes

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue