What's new in Google Ad Manager
Transition to first-price auction has begun
One percent (1%) of your Ad Exchange traffic has transitioned to a first-price auction, where the closing price is determined by the highest net bid in the auction. Learn more
Multi-size pricing is now available in unified pricing rules
You can now set muli-size pricing within a unified pricing rule. Learn more
Traffic and deliver ads
New trafficking experience for Ad Manager
In the coming weeks, you'll notice a new trafficking experience. Orders, line items, and creative trafficking will have a new look but continue to work as before. These changes make Ad Manager more consistent and streamline your work. Learn more
Report and optimize
Ad Speed in Home dashboard
Your Home dashboards now include information about the speed at which ads were served across your network. Click “Home” in Ad Manager to access your Home dashboards, then click “Ad Speed” to access your new dashboard. Learn more
Bid landscape report deprecated
As part of the unified first-price launch, the Bid landscape report will be deprecated in late July 2019. While new data will no longer appear in the report, you may run the report to view historical data generated for up to six months after it’s deprecated. Learn more
The out-stream video opportunity generally available
Enabling out-stream video demand to compete for existing display inventory may generate higher CPMs and increase revenue. This opportunity is now generally available in Ad Manager. Learn more
Custom dimension key-value limit increased to 20,000
The custom dimension key-value system limit has increased from 5,000 to 20,000. Only available in Google Ad Manager 360. Learn more
Upcoming migration of blocking Open Auction pricing rules to Protections
At the beginning of July, we will migrate eligible Open Auction pricing rules which block semi-transparent, branded and anonymous transactions to Protections.
In Open Auction pricing, rules are prioritized and are applied sequentially with the first eligible rule with the highest priority applied to a given request. Unlike Open Auction pricing rules, Protections are additive, meaning that all Protections apply on every request which matches the targeting.
We strongly recommend you ensure any Open Auction pricing rules which block semi-transparent, branded and anonymous pricing are higher in priority than any other rule.
The migration of Open Auction pricing rules will take place as follows:
- Rules which block Advertisers and brands, will be migrated to Advertisers/Brands Protections.
- Rules which block Buyers, will be migrated to Buyer Protections.
- Rules which block “Pricing and blocking for everyone,” will be migrated to Inventory Exclusions Protections.
Post-migration, Advertiser and Brand blocks will serve immediately. Buyer blocks and Inventory Exclusions will not serve until the end of July. Until then, any changes you make in Protections should also be made in Open Auction pricing rules and vice versa, until Protections serving takes full effect.
Increasing auction transparency with the unified first-price auction
As announced in the Google Ad Manager blog, your inventory will gradually transition to a first-price auction in the coming months. Moving to a unified first-price auction facilitates additional auction transparency for both publishers and advertisers.
- As part of the unified first-price launch, Ad Manager 360 publishers will get access to bid data from all Authorized Buyers and Exchange Bidding buyers through reporting in data transfer files.
- Buyers currently have the ability to access feedback on prior bids they submitted into the auction through the
BidResponseFeedbackin the callout. This feedback gives them visibility into the CPM that should have been exceeded in order to win that auction. As part of the transition to a first-price auction, buyers will gain access to a similar field (
minimum_bid_to_win) that provides feedback on the minimum bid value necessary to have won a prior auction. Learn more
- Currently, reserve prices are shared in the callouts to bidders, which is informed by the floor price that you specified in Ad Manager. This information helps bidders bid more competitively, improving publisher yield. To enable a bidder to additionally avoid situations where a bid is submitted for a specific ad candidate that would otherwise be filtered out (for example, because the bid for a specific ad size is below the specified size floor), candidate-specific floors will also be shared in the callout. This helps ensure the most relevant bids compete in the auction for each query.