What's new in Google Ad Manager

Release notes for September 17, 2018

Manage inventory

Ad Exchange UI tags converting to Ad Manager ad units

Ad Exchange UI tags are in the process of being converted to targetable Ad Manager ad units. This change is happening in waves, and will apply to all Google Ad Manager publishers as of September 24, 2018. You can use the Tag Generator to generate both GPT and Ad Exchange tags for them. Each Ad Exchange syndication type (web, mobile in-app, video, or games) is being converted to a top-level Ad Manager ad unit. This change doesn't affect Ad Exchange tags placed directly on a page, or in a third-party ad server, which will continue to work. Learn more


Block or report Ad Exchange/AdSense ads while troubleshooting

Block Ad Exchange/AdSense creatives or report a potential issue while using the Ad Manager delivery tools. You no longer need to go to a different page to act on questionable ads; you can do it directly within the troubleshooting flow. When inspecting webpage or mobile app ad delivery, click Inspect for the row corresponding to the unwanted ad, click the Block Creative tab, and next to "Suggestion," click Block ad or Report to policy. These buttons don't appear for other creative types, but we do provide suggestions on next steps.

Note that the "Block creative" tab appears only if you're enabled for the "Review and block Ad Exchange creatives" user role permission.


Coming soon

  • Expand ads to fit device

    Some ad slots will soon automatically expand up to the maximum width allowed on a device. Ads will fill a larger amount of the device screen and achieve a more natural fit within the content. Ad slot expansion will apply to backfill display and out-stream video ad slots on mobile web. During the rollout, we’ll gradually add expansion for container width, device width, and height. Learn more

  • Deprecation of SDK Mediation creatives

    The SDK Mediation creative type will soon be deprecated and stop delivering to mobile app content. Use Ad Manager yield groups instead. Learn more

  • Removing the ability to use private fields in the GPT API

    We'll soon be removing access to private fields and methods that aren't documented in our GPT API reference guide. It’s come to our attention that some publishers had been relying on these undocumented fields, which we do not support and which we change without notice. To ensure that we are aware of all your needs and support them appropriately, we encourage you to request any new fields/methods you need via the “Send Feedback” button in our GPT API reference guide. Publishers currently using unsupported fields should consider updating their JavaScript to avoid any breakage. Learn more

  • Ending support for synchronous GPT tags

    We're planning to remove support for rendering of synchronous GPT tags in the first quarter of 2019. To prepare for this change, we recommend you switch to using asynchronous ad tags, which provide a faster page load experience. Learn more

  • Monetize AMP stories with Google Ad Manager

    AMP stories is an open-source ad format for visual storytelling. You'll soon be able to use Google Ad Manager to traffic custom creatives on AMP story pages. Initially, this feature will only be available for reservations. Learn more

  • Use long-lived page views to improve monetization of pages with dynamic content (Google Ad Manager 360)

    We're launching long-lived page views, which extend the lifetime of a pageview beyond the current limit of 30 seconds. Pageviews are a mechanism that enables the ad server to track all ad requests coming from a page, so that it can make fully-informed creative selection decisions. This information is used to enable roadblocking and competitive exclusions, and prevent duplicate ads from serving to the same page.

    Long-lived pageviews can improve monetization on pages with dynamic content where requests may be separated by more than 30 seconds, such as infinite scroll pages, pages with lazy loading, Single-Page Applications (SPA) and Progressive Web Applications (PWA).

    This feature will be enabled for all publishers. Most publishers won't need to make any changes to benefit from this improvement, but we recommend some best practices for API calls and structuring your page. Learn more

  • Filter the Overview home dashboard by "Last 7 days"

    A new "Last 7 days" filter has been added to the Overview home dashboard. You can access it from a drop-down menu at the top of the dashboard. Learn more

See previous release notes