Find ads in the Ad review center

The Ad review center offers several features to help you find specific Ad Exchange ads to review and block.

Follow these steps to access the Ad review center, then choose from the options below.

  1. Sign in to Google Ad Manager.
  2. Click Delivery and then Creatives and then Ad review center.
  3. Click the appropriate inventory type, such as Display or Video and audio.
  4. Click Status and select the status of the ad you’re looking for, such as “Unreviewed.” 

The Ad review center only includes ads from Ad Exchange. This does not include other exchanges or Open Bidding partners.

Filter or search

Example of filter or search ads by text, url or domain.

The search box at the top of the Ad review center lets you restrict which ads you see. For example, you can filter by ad type, ad size, and so on. 

To filter or search for ads, click the search box and select a filter or enter your own search terms.

You can choose from the following filter options:

  • Text: Find ads with matching ad text or destination URLs.
  • Ad Response ID:  The Ad Response ID is the value in the responseIdentifier field, which is the unique identifier of an ad response. The responseIdentifier field could be an error, an ad, or a mediation response. Ad Response IDs are available to look up in the Ad review center for 7 days. Learn how to retrieve the Ad Response ID on the Google Developers site for Android and iOS.
  • Publisher deal: Filter ads by publisher deal by entering the deal ID.
  • Publisher application: Filter ads based on which of your apps they appeared in.
  • Publisher domain: Filter ads based on the inventory where they served.
  • Newest ads: Search for ads that have served to your inventory from within the last 30 days.
  • Ad network: Search for ads from a specific ad network. Note, this filter only shows ads from real-time bidding (RTB) so it can't be combined with the "language" filter.
  • Creative ID: Filter for an ad based on its unique identifier.
  • General ad category: Filter ads based on their general category or subcategory.
    Our system classifies ads automatically, and we don't rely solely on advertiser-provided categorization. Our technology makes its best attempt to filter ads from the possible categories; however, we don't guarantee that it will filter every related ad.
  • Language: Filter based on the language that has been detected for ads. To determine ad language, we look at various factors including the landing page of the ad as well as its content, which means you might be served ads with text or audio in a different language from the filter you selected. The list is ordered by the percentage of ads in each language. Note, this filter only shows ads from the Google Display Network (GDN) so it can't be combined with the "ad network" filter.


    You have ads in five languages (English, Spanish, Italian, Portuguese, and Japanese), and the distribution totals for each language are: English (20), Spanish (40), Italian (25), Portuguese (5), and Japanese (10). The list would then display the languages in the following (descending) order: Spanish, Italian, English, Japanese, and Portuguese.

  • Size: Filter based on the size of the ads shown on your site. The list is ordered by the percentage of ads of each size. Audio ads appear as the "Audio" ad size.
  • Ad type: Filter by image, text or rich media ads.

Some filtering options are hidden and may not appear until you begin typing in the search field.

Image search

You can use the Ad review center's image search function to help you find and review image ads. For example, you could upload a picture of a competitor's logo and use it to search for image ads containing their logo.

To search for ads that match an image:

  1. Click Search by image.
  2. Click Choose image and upload your image. 

    Note: Your image must be a PNG file that's less than 3MB in size, and only contain 1 ad. Ad matches can only be identified with an original PNG.

  3. Click Search.

During the search, the Ad review center may find ad matches, as well as visual matches, for the ad you're searching for. Ads will be labeled as "ad" or "visual" matches in the search results.

  • An ad match is the instance of the ad you uploaded. Search finds the ad you uploaded based on the ad and time it served. Ad Manager then lets you block it or know the source of the ad

    An ad match may or may not be visually exact to the uploaded ad. Blocking the ad match can prevent it from showing in your app; however, it may still serve from your other ad sources.

  • A visual match is an ad that is visually exact or very similar to the uploaded ad you're searching for, but may or may not be an exact ad match.

Image search supports most ad types, but might not always return all available images ads.

Similar and related ads

The Ad review center offers the ability to find similar and related ads.

You can search for similar ads by ad network, ad size, ad type, or URL.

  • To view similar ads, on an ad, click  More and then Find similar ads by and select an option, such as “Ad size.” 

Ads are considered related if they have a similar destination page, or are connected by a similar subject (such as a person, brand, or object).

  • To view related ads, click an ad and then in the detail view, click Related ads. You can then change the status of the ads, or choose other options. 

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