Manage URLs

URLs identify domains and paths you represent or for which you are authorized to sell ads. Your URLs can be used in pricing rules, targeted in Private Auctions, and added to publisher profiles to indicate inventory available to buyers in the Marketplace.​

Add a new URL

To add a new URL: 

1. Sign in to Google Ad Manager.
2. Click Inventory and then URLs.
3. Click New URL. 
4. Enter a URL or path. 
5. Under "Inventory type," click the menu and make a selection, such as "Display." 
6. Under "Brand type," make a selection (this also applies to Programmatic Direct and Private Auction deals):
   • Branded: The full URL appears for buyers and advertisers.
   • Semi-transparent: Buyers see your domain, but not the subdomain or path, in the bid request.
7. Click Save.

Update a URL

To change the status or branding of an existing URL:

1. Sign in to Google Ad Manager.
2. Click Inventory and then URLs.
3. (Optional) To filter the table for URLs with a particular status, such as "Branded," next to , click Add new filter, then make your selections and click Apply.
4. On the table, next to the URL you want to update, check the box.
5. Select an option:
   • Activate 
   • Deactivate
     If a URL is deactivated, any Private Auctions targeting that URL value will stop transacting if they don't target any other URL values. 
   • Mark as branded
   • Mark as semi-transparent