Explore the Industry benchmarks card

You can use the Industry benchmarks card to compare the performance of your network to the performance of similar inventory across other publishers. For the card to show data, your network administrator has to enable Benchmarks. By default, Benchmarks is enabled.

Jump to a section in the article:

• Available page-level filters
• Understand the card's layout
• How the benchmark charts are calculated
• Get started with benchmarks and add the card
• Use the card

Available page-level filters

This card supports the following dimension filters (found on the workspace): Country, Demand channel, Device category, Inventory type, and Programmatic channel. If you select the App or Ad unit filters, only network data shows. The Yield partner filter isn’t currently supported for the card.

Understand the card's layout

The card includes a dimension column, an impression share column, and two benchmark charts.  

• Dimensions: Break down data by Continent, Demand channel, Device category, and Inventory type.
• Impression share: Review your share of impressions as a percentage for the selected inventory type.
• Benchmark charts: Check benchmark data visualizations for Ad Exchange eCPM, Ad Exchange revenue, CTR, Impressions, and Viewability metrics.

How the benchmark charts are calculated

On the two benchmark charts, you can select metrics to review, such as "Impressions (% change)" and "CTR." Then, review the results for "Your network," "Benchmark," and "Your network vs the benchmark." 

• Your Network and Benchmark: For percent change (% change) metrics, these two columns show the relative change from start to end of period, based on 7-day rolling average values. For other metrics, these columns show an average for the time period.

• Your Network vs Benchmark: This column shows the difference between your network and the benchmark for the selected time period.

Get started with benchmarks and add the card

Step 1
To access the Industry benchmarks card, an administrator must enable Benchmark insights: 

1. Sign in to Google Ad Manager.
2. Click Admin, then Global settings.
3. Under "Network settings," scroll down to "Report settings" and turn on Benchmark insights. 

Learn more about Benchmarks. 

Step 2
With Benchmark insights enabled, you can start using the card on your workspace.

1. Sign in to Google Ad Manager.
2. On a customizable workspace, add the Industry benchmarks card.^{(Help me add a data card)}

Use the card

1. Sign in to Google Ad Manager.

2. On your workspace, locate the Industry benchmarks card.

3. To view benchmarks broken down by dimension, click the menu  and select a dimension, such as "Continent." Available dimensions include Continent, Demand channel, Device category, and Inventory type.

4. On the two metric menus, click  and select metrics to review, such as "CTR" and "Viewability."

5. For detailed charts, on a table row, click .
   • Compare your network (the blue line) against the industry benchmark (the red line). 
     Values shown are based on a 7 day rolling-average to even out daily traffic fluctuations.
   • For percent difference by date, hover over a chart.