Learn how to get the most out of Google Ad Manager through e-learning designed by platform experts. Google Ad Manager currently offers the following courses:
- Drive advertising revenue with Google Ad Manager
- Optimize Google Ad Manager to meet objectives
- Grow your monetization with Google Ad Manager
- Learn from Google Ad Manager product experts
Drive advertising revenue with Google Ad Manager
Course description
Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
After completing this foundational Ad Manager learning path, you'll be able to:
- Set up an Ad Manager Network.
- Create inventory, ad campaigns, and creatives in Ad Manager.
- Traffic, forecast, and report on ad campaigns using Ad Manager.
- Manage quality control of ads on your Ad Manager network.
- Manage inventory programmatically using Google Ad Manager.
- Manage ads using rules and protections with Google Ad Manager.
Optimize Google Ad Manager to meet objectives
Course description
Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business.
After completing this intermediate learning path, you'll be able to:
- Utilize Ad Manager tools to start, expand and negotiate a Programmatic Guaranteed deal
- Run key Ad Manager reporting combinations to meet your business needs
- Evaluate and adjust your Ad Manager in-app setup to drive revenue
- Utilize Ad Manager tools and insights to evaluate opportunities and maximize yield
- Configure Ad Manager's video solutions to support your video ads needs
Grow your monetization with Google Ad Manager
Course description
Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business.
After completing this advanced learning path, you'll be able to:
- Use Google Ad Manager’s regulatory and compliance tools to aid you in your efforts to comply with various regulations
- Employ Audience Solutions to draw insights from your users' interactions with your content to responsibly deliver relevant, helpful ads and earn more revenue
Learn from Google Ad Manager product experts
Course description
Explore these short, on demand videos to stay up-to-date with new product features, best practices, and advice from Google experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business.
