Only available in Google Ad Manager 360.

Bids (joinable) data in Data Transfer

See details about each auction
Information about each auction for your inventory is now available in Ad Manager Data Transfer.

The NetworkBackfillBidsJoinable file includes details about all bids (excluding bids to EEA users) for your inventory, whether the bid won the auction or not. This file is joinable to other data transfer files.

Learn how to get started.

You can only subscribe to one bid file at any given time.

NetworkBackfillBidsJoinable file fields

Field name Description
AdUnitId The ID for the inventory ad unit where the creative delivered.
BidDealType Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed", or blank if no deal was applied.
BidPrice Offered price for this bid after revenue sharing calculations. Displayed in the Ad Manager network's default currency.

Reason the bid lost or did not participate in the auction. Possible values include:

  • "Winner": The bid won because it wasn’t rejected for any reason.
  • "Outbid": The bid lost to another candidate in the auction or competing ad server line item.
  • "Floor": The bid lost because its CPM was below a publisher-specified floor.
  • "Optimized pricing": The bid was below the floor price set by optimized pricing.
  • "No consent": The bid lost because the associated GDPR ad technology provider didn't have user consent.
  • "Unidentified vendor": The bid lost because the GDPR ad technology provider was unidentified.
  • "Publisher blocked": The bid lost because it was blocked by the publisher’s settings. This rejection includes bids that were filtered because of existing settings (such as a protection), or bids that aren't explicitly allowed (such as when only First Look traffic is eligible, but the bid doesn't match any First Look rules).
  • "Other": The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids).
BidSellerReservePrice The per-buyer floor price from unified pricing rules. Displayed in the Ad Manager network's default currency.

The value "1" indicates an Open Bidding bid.

The value “2” indicates a non-Open Bidding bid from an Authorized Buyer, Display & Video 360, or Google Ads.

The value “3” indicates a Header Bidding bid.

Country The name of the country associated with the IP address of the user. 
CountryId A numeric ID assigned to a user's country which can be matched using the API. 

Denotes whether a PA/OB PD deal is optimized.


  • Y
  • N
KeyPart Unique query identifier (hashed key). This field can be used in combination with TimeUsec2 to uniquely identify a query or bid auction.

Mobile application ID that requested the ad.

For Android, this is the package name.

For iOS, this is an integer.


The type of optimization applied when filling the request. Possible values:

  • "Optimized Competition"
  • "First Look"
  • "Target CPM"
  • Blank if no optimization type

The label of the data processing partition. Data Transfer publishes events 24 times per day, so each partition is uniquely labelled with the date and hour when the processing of the partition started. This label always matches date and hour in the filename suffix.

Format: [YYYYMMDD]_[HH]. Timezone: PST. Hour is zero indexed.

Time The time of the event in your network's local timezone, displayed in 24-hour format (YYYY-MM-DD-HH:MI:SS).
TimeUsec2 The Unix time (also known as epoch time) of a query in microseconds since 1970-01-01 00:00:00 UTC. Use this value with the Keypart field value to uniquely identify a request or bid auction.

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