SDK Bidding allows third-party buyers to buy your mobile app inventory and to render creatives in your app by using an SDK owned by the buyer. You can enable a bidder for SDK Bidding on all eligible inventory.
The bidder will share their seller information with you to update your ads.txt and/or app-ads.txt file.
Note that for SDK Bidding to serve, you must make the inventory eligible to the Ad Exchange via a Yield Group or Ad Exchange line item.
Allow SDK Bidding for a bidder
- Sign in to Google Ad Manager.
- Click Delivery, then Bidders, and then SDK Bidding.
Note: On your first visit to the SDK Bidding page, you’ll be asked to accept the terms before continuing. You can review the terms again later by clicking “Review SDK Bidding terms.” - Click New bidder.
- Select a bidder.
- Next to "Allow SDK Bidding," turn on the switch
.
- Enable secure signal sharing.
- Create ad unit mappings.
