Ad Manager and Ad Exchange program policies
Prevention of invalid clicks and impressions
In order to protect your interests, our specialists carefully monitor clicks and impressions on Google ads in order to protect your interests as well as those of advertisers. To do this, we use both automated systems and human reviews, analyzing all ad clicks and impressions for any invalid click activity that may artificially drive up an advertiser's costs or a publisher's earnings.
Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use that may artificially drive up an advertiser's costs or a publisher's earnings. Our system uses sophisticated filters to distinguish between activity generated through normal use by users and activity that may pose a risk to advertisers.
In addition to our automated system, we have a team dedicated to the detection of invalid activity. The team uses several specialized tools and a wide variety of techniques based on extensive experience tracking and monitoring user behavior and analyzing scenarios. We continually upgrade our detection mechanisms to proactively combat invalid activity.
To prevent invalid clicks in your account, ensure that your ad implementation complies with our contract, and that you haven’t paid for traffic from an unreliable source. Learn more about filtration methodologies.