Privacy Sandbox initiative and Ad Manager

The Privacy Sandbox initiative aims to create technologies that both preserve people’s privacy online and give companies and developers the tools to build thriving digital businesses, which keeps the web open and accessible to everyone. The Privacy Sandbox is a work in progress that combines ideas from across the industry into new proposals that are tested, commented on, and iterated.

Privacy Sandbox for the Web will phase out third-party cookies and limit covert tracking. By creating new web standards, it will provide publishers with safer alternatives to existing technology, so they can continue building digital businesses while your data stays private.

Privacy Sandbox on Android will strengthen privacy, while providing tools app developers need to support and grow their businesses. It will introduce new solutions that operate without cross-app identifiers (including Advertising ID) and limit data sharing with third parties.

How Ad Manager works with Privacy Sandbox

Over the coming weeks and months, we’ll integrate Privacy Sandbox technologies into Ad Manager. In June 2022, Ad Manager will begin testing two of the Privacy Sandbox APIs (FLEDGE API and Topics API). The following articles describe those efforts:

The use of Privacy Sandbox APIs is subject to Google’s EU User Consent policy requirements (for example, obtaining users’ legally valid consent for the collection, sharing, and use of personal data for ads personalization).

 

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