Report on performance

About the Ad Exchange Historical report migration (Beta)

The Ad Exchange Historical report was deprecated in June 2023.

To streamline reporting, the Ad Exchange Historical report has been retired. 

Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated. 

For the Historical report dimensions you can substitute, you may notice these differences:

  • A slightly different name
  • A filter is needed for similar results
  • Different values are available 

For details, review the following dimension and metric.

Check metric or dimension status

You can review the status of Historical report dimensions and metrics in the following tables.

Check dimension status
Click a dimension category to review the status of those dimensions:

Bid landscapes

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Bid ranges (gross) Bid range None
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Buyers

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Advertisers Advertiser (classified) None
Advertiser domains Advertiser domain None
Advertiser verticals Advertiser vertical None
Agencies Buying agency None
Brands Brand (classified) None
Buyer networks Buyer network None
Deal IDs Programmatic deal ID None
Deal names Programmatic deal name "Open auction" now shows as "(Not applicable)"
DSPs Bidder
  • "(No DSP)" now shows as "Google Ads". 
  • "Google: DCLK Bid Manager" now shows as "DV360".
  • Bidder dimension merges DSPs under the same RTB entity.

Reference the Historical reports Bidder dimension.

Transaction types Programmatic channel Apply the filter "Is First Look" to reproduce Transaction types in Historical and further break down Open Auction.

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General inventory

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Ad Types Ad type None
Creative sizes Creative size (delivered) "Native" is broken down to actual sizes.
Device categories Device category

Some value names differ in the Historical report:

  • Connected TV = Connected TV
  • Desktop = Desktop
  • Tablets = Tablet
  • High-end mobile devices = Smartphone
  • Other devices = Set-top box or Feature phone (broken down in Historical)
Expandable types NA Discontinued: won’t migrate
Inventory sizes Requested ad sizes "Video/Overlay" is broken down to actual sizes.
Products Ad Exchange product None
Request sources Dynamic allocation None
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Geography

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Countries Country None
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Inventory segments

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Channels Channel None
DFP Ad Units (Top Level) Ad unit (top level) None
DFP Ad Units Ad unit (all levels) None
DFP Placements Placement None
Pricing rules First Look pricing rule + Unified pricing rule Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical.
Settings rules NA Discontinued: won’t migrate
Sites Site None
Tags NA Discontinued: won’t migrate
URLs URL None
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Mobile

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
App names App names  None
Bandwidth Bandwidth None
Carrier names Carrier None
Devices Devices None
Inventory types Inventory types None
Mobile App ID App ID None
Mobile App names App names None
Operating systems Operating system None
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Network partners

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Inventory ownership Inventory ownership (Deprecated) None
Network partner names Network partner name None
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Targeting

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Ad locations Ad location None
Branding types Branding type None
Targeting types Targeting type None
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Time unit

Ad Exchange Historical report dimension Dimension name or status in Historical reports Notes
Days Date None
Months Month and year None
Weeks Week None
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Check metric status 
Click a metric category to review the status of those metrics:

Active view

Ad Exchange Historical report metric Metric name or status in Historical reports  Notes
Active view enabled impressions Ad Exchange Active View eligible impressions None
Active view measurable Ad Exchange Active View % measurable impressions None
Active view measured impressions Ad Exchange Active View measurable impressions None
Average viewable time (secs) Ad Exchange Active View Average Viewable Time (seconds) None
Active view viewable Ad Exchange Active View % viewable impressions None
Active view viewed impressions Ad Exchange Active View viewable impressions None
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Deals

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
Deals ad requests NA Discontinued: won’t migrate
Deals bid responses Bids None
Deals match rate NA Discontinued: won’t migrate
Deals matched requests NA Discontinued: won’t migrate
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Standard

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
Ad CTR Ad Exchange CTR None
Ad eCPM Ad Exchange average eCPM None
Ad impressions Ad Exchange impressions None
Ad requests Ad Exchange ad requests None
Ad request CTR Ad Exchange ad request CTR None
Ad request eCPM Ad Exchange ad request eCPM None
Clicks Ad Exchange clicks None
Coverage

Ad Exchange match rate  

These numbers won't align if you use:

  • The Ad Exchange Historical report "Transaction types" filter for First Look (reports ad requests eligible for First Look)
  • The Historical report "Is First Look" dimension (reports First Look impressions) 
Yes
CPC Ad Exchange CPC None
CTR Ad Exchange matched request CTR None
Estimated revenue Ad Exchange revenue None
Lift Ad Exchange lift None
Matched eCPM Ad Exchange matched request eCPM None
Matched requests Ad Exchange responses served None
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Third-party

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
Discrepancy NA Discontinued: won’t migrate
Estimated third-party gross revenue NA Discontinued: won’t migrate
Mediation third-party impressions NA Discontinued: won’t migrate
Passbacks NA Discontinued: won’t migrate
Third-party eCPM NA Discontinued: won’t migrate
Third-party fill rate NA Discontinued: won’t migrate
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Video

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
Auto-plays Auto-plays None
Click-to-plays Click-to-plays None
Complete Complete None
Completion rate Completion rate None
Delivery rate Ad Exchange delivery rate None
Midpoint Midpoint None
Total error count Total error count None

Total error rate

Formula:
Total error rate = error count / video impressions
(where video impressions are impressions of video creatives)

Total error rate

Formula:
Total error rate = error count / (error count + impressions)
with no filter on impressions

Although these metrics share a name, they use different formulas.
TrueView skip rate TrueView skip rate None
TrueView views TrueView views None
TrueView VTR TrueView VTR None
Video abandonment rate NA Discontinued: won’t migrate
Video drop-off rate Drop-off rate To match results in Historical, apply the filter "Creative technology" = Video
Video quartile 1 First quartile None
Video quartile 3 Third quartile None
Video start Start None
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Video errors

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
VAST2 error count NA Discontinued: won’t migrate
VAST3 100 error count VAST error 100 count None
VAST3 101 error count VAST error 101 count None
VAST3 102 error count VAST error 102 count None
VAST3 200 error count VAST error 200 count None
VAST3 201 error count VAST error 201 count None
VAST3 202 error count VAST error 202 count None
VAST3 203 error count VAST error 203 count None
VAST3 300 error count VAST error 300 count None
VAST3 301 error count VAST error 301 count None
VAST3 302 error count VAST error 302 count None
VAST3 303 error count VAST error 303 count None
VAST3 400 error count VAST error 400 count None
VAST3 401 error count VAST error 401 count None
VAST3 402 error count VAST error 402 count None
VAST3 403 error count VAST error 403 count None
VAST3 405 error count VAST error 405 count None
VAST3 500 error count VAST error 500 count None
VAST3 501 error count VAST error 501 count None
VAST3 502 error count VAST error 502 count None
VAST3 503 error count VAST error 503 count None
VAST3 600 error count VAST error 600 count None
VAST3 601 error count VAST error 601 count None
VAST3 602 error count VAST error 602 count None
VAST3 603 error count VAST error 603 count None
VAST3 604 error count VAST error 604 count None
VAST3 900 error count VAST error 900 count None
VAST3 901 error count VAST error 901 count None
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Video interactions

Ad Exchange Historical report metric Metric name or status in Historical reports Notes
Collapse Collapse None
Expand Expand None
Full screen Full screen None
Mute Mute None
Pause Pause None
Resume Resume None
Rewind Rewind None
Unmute Unmute None
Video skipped Video skipped None
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Mapping for Bidder dimensions

You can review the Bidder dimension value changes in the Historical report.

Check differences between the DSPs and Bidder dimensions

Ad Exchange Historical report DSP name Historical report Bidder name Notes

(No DSP)

Google Ads

"Buyer networks" is "Google AdWords" in the Historical report.

4INFO

4Info, Inc.

None

A.Mob (FR)

A.Mob

None

Aarki AdX

Aarki Inc.

None

ClickCertain

Abudantia LLC

None

Active Agent

Active Agent

None

Acuity Ads

Acuity Ads

None

Ad2iction TW

Ad2iction Interaction Inc.

艾迪互動股份有限公司

None

Adventure Media SARL

Ad360

None

Addictive Mobility

Addictive Mobility

None

Pelmorex Corp

Addictive Mobility

None

Adelement - INR

AdElement Media Solutions Pvt Ltd

None

Adello Group AG

Adello Group AG

None

Adelphic Mobile

Adelphic Inc.

None

Arabyads FZ-LLC

Adfalcon

None

Adflare FZE

Adflare

None

Adform Parent

Adform

None

Samsung DSP

AdGear Technologies Inc.

None

TTNET

AdKernel LLC

None

Adkernel

AdKernel LLC

None

adlocal.net

adlocal.net

None

ADMATRIX DSP

ADMATRIX DSP

None

AdMaxim EMEA

AdMaxim

None

Admixer Technologies

Admixer

None

Admixer EMEA

Admixer

None

Adnear Pte. Ltd.

AdNear Pte. Ltd.

None

Adobe APAC

Adobe Advertising

None

Adobe NA

Adobe Advertising

None

Adobe EU

Adobe Media Optimizer

None

AdPlay Technology

AdPlay

None

Opt Out Advertising

Adscience

None

Adtheorent

AdTheorent, Inc.

None

AdTiming

AdTiming

None

advanced STORE

advanced STORE gmbh

None

Affle India

Affle Pte Ltd

None

Amazon.com

Amazon Advertising

None

Amazon.com Beta Profile

Amazon Advertising

None

Amazon EU

Amazon Advertising

None

Amazon APAC

Amazon Advertising

None

Amobee

Amobee

None

AdMission

Ansira Partners

None

AntVoice

Antvoice

None

Appier TW

Appier Inc.

None

Appier PC

Appier Inc.

None

AppNexus

AppNexus Inc

None

Triapodi Ltd.

Appreciate

None

Arbigo

Arbigo Inc.

None

Arpeely Ltd.

Arpeely

None

Sabio

Aspire (formerly called Apex)

None

AstroMotion Games Limited

AstroMotion Games Limited

None

Always-Computing SAS

Audiencevalue Pte Ltd

None

Beeswax.io

Beeswax

None

Domob

BEIJING DUOMENG ZHISHENG NETWORK TECHNOLOGY CO.LTD

None

iPinYou

Beijing PinYou Interactive Information Technology

None

ipinyou_SMB

Beijing PinYou Interactive Information Technology

None

Stonebird

BIDEASE INC

None

Bidease Inc.

BIDEASE INC

None

BidTheatre

Bidtheatre AB

None

Biga Bid Media

BigaBid Media Ltd.

None

BlisMobile

Blismedia Limited

None

BMS

Blue Media Services LTDA

None

Transsnet Music Limited

Boomplay

None

Bridgewell

Bridgewell Incorporated

None

Bridgewell Mobile TW

Bridgewell Incorporated

None

BuckSense

Bucksense, Inc.

None

Toutiao (USD)

ByteDance Pte. Ltd.

None

Pangle

ByteDance Pte. Ltd.

None

Basis

Centro

None

Chalk Digital

Chalk Media Holdings

None

Chartboost Inc.

Chartboost

None

Cinarra Systems Japan 2

Cinarra Systems Pte. Ltd.

None

Clickagy

Clickagy

None

360e-com Sp. z o.o.

Clickonometrics Sp. z o.o.

None

Cognitiv

Cognitiv

None

Cogo Labs

Cogo Labs, Inc.

None

Collov

Collov bidder

None

PulsePoint Inc

ContextWeb Inc.

None

Conversant

Conversant CRM

None

Crimson Tangerine

Crimson Tangerine LTD.

None

Crimtan (AU)

Crimson Tangerine LTD.

None

Crimtan Holdings Limited

Crimson Tangerine LTD.

None

Criteo US (Fledge test account)

Criteo

None

Criteo (JP)

Criteo

None

CyberAgent Dynalyst

CyberAgent Inc.

None

Dable

Dable

None

DO Global

DAPP GLOBAL LIMITED

None

Data One Corp.

Data One Corp.

None

Databerries

DataBerries

None

Datablocks, Inc

Datablocks, Inc

None

Dataseat Limited

Dataseat

None

DataXu

DataXu Inc.

None

DeepIntent

DeepIntent, Inc

None

Delta Projects AB

Delta Projects AB

None

Digital East GmbH

Digitaleast

None

Marketcom Technology Ltd.

Discover-Tech LTD

None

Google: DCLK Bid Manager

DV360

None

DynAdmic

DYNADMIC SAS

None

Dynadmic Brazil

DYNADMIC SAS

None

Teads Ad Manager

Ebuzzing

None

Emerse

Emerse Sverige AB

None

Enliple TW

Enliple

None

EPOM SERVICES LIMITED

Epom

None

Eskimi

ESKIMI

None

Kobler

Essens

None

Exponential: Tribal Fusion

Exponential Interactive, Inc

None

Fiksu

Fiksu DSP

None

FreakOut

FreakOut Inc.

None

FreakOut (Mobile)

FreakOut Inc.

None

Fusio DSP

FUSIO DSP

None

Coveny Limited

GetBlue

None

GetBlue

GetBlue

None

GMO AD Marketing

GMO AD Marketing

None

Go.pl Sp. z o.o.

go.pl

None

GoNET Ads

GoNET Ads

None

GroovinAds

GroovinAds Buyer

None

Groundhog TW

Groundhog TW

None

Shunfei

Guangzhou Shunfei Infomation Technology Corporatio

None

i-mobile

i-mobile

None

IGA Works (JP)

IGAWorks

None

InMobi Pte Limited

InMobi Pte

None

INRES

INRES

None

Intango Ltd

Intango Ltd.

None

Intent.ai Inc.

Intent.ai

None

MAS ALCANCE ASESORES S.A.S

Intermedia Publicidad

None

BidSwitch

IPONWEB Limited

None

IQM

IQM Corporation

None

Jampp NA

Jampp/Devego S.A.

None

Clearpier Inc

Kaden

None

KANADE DSP

KANADE DSP

None

Kika Tech

Kika Tech

None

Knorex

Knorex Pte. Ltd.

None

KPI Solutions

KPI Solutions Co.,Ltd.

None

Smart Codes (T) Limited

Kwanza Ad Network

None

WebAdSpace FZ-LLC

Lacuna

None

LifeStreet Media

LifeStreet Corporation

None

Liftoff

Liftoff Mobile, Inc.

None

LINE

LINE

None

LinkedIn RTB

LinkedIn Corporation

None

LiquidM

LiquidM Technology GmbH

None

Lively Impact

Lively Impact Technology Limited

None

Loblaws Inc.

Loblaw Media

None

Localsensor B.V.

Localsensor B.V.

None

Logicad (SMN)

Logicad

None

LoopMe Media

LoopMe Ltd

None

LotLinx

Lotlinx Inc.

None

MadHive

MadHive

None

MaxPoint Interactive

MaxPoint Interactive Inc.

None

MEDIA FORCE COMMUNICATIONS (2007) LTD

Media Force LTD

None

Media.net DSP

Media.Net

None

Baidu MediaGo

MediaGo

None

MediaMath

MediaMath Inc.

None

Mediasmart

Mediasmart Mobile S.L.

None

MetaAds LLC

MetaAds

None

Meteora - direct

Meteora

None

MetUp Srl

MetUp

None

Marketgid

MGID Inc.

None

MicroAd

MicroAd Inc.

None

MobiGlobe LTD

MOBIGLOBE LTD

None

MobPro USD

Mobile Professinals BV

None

MOB SUCCESS SAS

MOBSUCCESS

None

Mobvista

Mobvista

None

Moloco Ads

Moloco, Inc.

None

nend

nend

None

NextRoll

NextRoll Buyer

None

Nuviad

Nuviad Ltd

None

One Tag

OneTag

None

Coupang

OpenRTB 2.5 and Native Ads 1.2

None

Opera Norway AS

Opera Ads

None

Opera Software Ireland Ltd

Opera Ads

None

Persona.ly Ltd.

Persona.ly Ltd.

None

Placecast

Placecast

None

Position2

Position2 DSP

None

PowerLinks Media Ltd.

PowerLinks Media Ltd.

None

PRECISO SRL

PRECISO SRL

None

ProData Feed

ProData Media

None

Proxistore

Proxistore

None

Publisher Internationale

Publisher’s Internationale Pty Ltd

None

Quantcast

Quantcast Inc.

None

Read Peak Oy

Read Peak Oy

None

Realtime Technologies GmbH

Realtime Technologies GmbH (kayzen)

None

Recruit Communications

Recruit Marketing Partners Co.,Ltd

None

remerge

Remerge GmbH

None

Rontar EE

Rontar LTD

None

RTB House (JP)

RTB House S.A.

None

RTB House (TR)

RTB House S.A.

None

RTB House (APAC)

RTB House S.A.

None

RTB House

RTB House S.A.

None

RTB House - Privacy Sandbox test

RTB House S.A.

None

RTB House (US)

RTB House S.A.

None

RTB House (BR)

RTB House S.A.

None

Easy-Media

RTBlab

None

ScaleMonk Inc.

ScaleMonk Inc.

None

ScaleOut

ScaleOut Inc.

None

Sift Media

Sift Media, Inc.

None

Simpli.fi

Simplifi Holdings Inc.

None

Skypiea Tech Co.,Limited

Skypiea Tech Co.,Limited

None

Smadex

SMADEX

None

Smartology USD

Smartology Limited

None

SmartyAds

SmartyAds

None

Solocal (2)

Solocal (DSP)

None

Spicy Mobile sp. zo.o. sp.k.

Spicy Mobile

None

Spotad.co (UK)

Spotad LTD.

None

StackAdapt USD

Stack Adapt Inc.

None

StartApp

StartApp Inc.

None

StartApp – US West

StartApp Inc.

None

Storygize

Storygize

None

SundaySky

SundaySky Inc.

None

SUNT Content

SUNT Content

None

TabMo (FR)

TabMo SAS

None

TangooMedia

Tangoo Bid Manager

None

TapTap Networks

Taptap Networks S.L.

None

HYBRID ADTECH SP.Z.O.O.

Targetix LLC

None

Telecoming

Telecoming Connectivity S.A.

None

Cacafly TW New

TenMax Co., Ltd.

None

The Agency

The Agency

None

The Trade Desk

The Trade Desk Inc.

None

EchoSearch

Think RealTime, LLC

None

Adikteev SA

Trademob

None

travelaudience

travel audience GmbH

None

Tremor DSP

Tremor Video DSP

None

Tuky Data Research Ltd.

Tuky Data

None

Adhood TR

TURKTICARET.Net Yazılım Hizmetleri A.Ş.

None

Ubimo LTD

Ubimo Ltd.

None

ucfunnel Co., Ltd.

ucfunnel Co., Ltd. (Buyer)

None

UNICORN

Unicorn Inc.

None

Unister

Unister

None

United Bypass

UNITED. Inc.

None

Unmatched Solutions Ltd

Unmatched Solutions Ltd

None

AdMicro

VCCORP CORPORATION

None

SAS Vectaury

VECTAURY

None

VertaMedia

Vertamedia

None

Vertoz Advertising FZ LLC

Vertoz Advertising FZ-LLC - buyer

None

VPON

Vpon Inc.

None

Wider Planet

Wider Planet, Inc.

None

GroundTruth

xAd, Inc.

None

Xiaomi DSP

Xiaomi DSP

None

Verizon Media DSP - Global

Yahoo!

None

Yahoo! JAPAN Ads

Yahoo! Japan Corporation

None

Yandex AG

Yandex LLC

None

Yandex AG RU and CIS

Yandex LLC

None

YouAppi Inc

YouAppi

None

Zemanta

Zemanta Inc.

None

Zeta Interactive

Zeta Global

None

Zucks Inc.

Zucks, Inc.

None

 

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