About data collection controls (Beta)

This feature is in Beta
Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.

 

With data collection controls, you can better manage the data you share with bidding ad sources. Your control of data collection is now per buyer rather than by inventory.

When data collection is turned on, Google and bidders from the Authorized Buyers program can use information such as users’ interests and demographics to serve ads. You can choose to allow or not allow bidding ad sources to collect this data.

Note: This feature replaces the Data collection block, which is now retired. 

How it works

When you allow data collection, Google (Google Ads, Display & Video 360) and bidders from the Authorized Buyers program can build user lists and profiles based on data from your traffic. Bidders can use the information to better value your inventory. 

When you do not allow data collection, Google (Google Ads, Display & Video 360) and bidders from the Authorized Buyers program are not allowed to build user lists and profiles based on data from your traffic. 

Update your data collection settings

By default, the data collection setting is set to "Allow." To change your data collection settings:

1. Sign in to Google Ad Manager.
2. Click Delivery  Bidders  Authorized Buyers.
   Under "Data Collection," you can review a bidder's status.
3. Click a bidder's name.
4. Next to "Data collection," choose an option:
   • To allow data collection for the bidding ad source, click the switch on . 
     This setting is the default.
   • To not allow data collection for the bidding ad source, click the switch off .
5. Click Save.

Note: You can change the data collection setting for Authorized Buyers, not Open Bidders. 

What happens when you turn off data collection?

• The ad source is not allowed to build user lists and profiles based on data from your traffic.
• The number of ads competing to appear on your inventory might decrease, which may decrease your potential earnings.

About historical data
Authorized buyers may have data in their systems from ads shown in the past. This control does not ask buyers to delete historical data.