Traffic source

Traffic source ^(Beta) 
Understand if a requested query is designated as purchased. Values include:

• Purchased: Traffic redirected from properties other than owned (acquired or otherwise incentivized activity)
• Organic: Direct URL entry, site search, or app download
• Undefined: Value not set in the GPT or mobile SDK

Note: Publishers must set the traffic source to "Purchased" or "Organic" on the ad request to see those values in reporting. If no value is set, we'll report "Undefined."

Core compatibility

  Historical
  Inventory, Looker Studio Connector