Troubleshoot Open Bidding health issues

Your bid request may have issues that result in a lack of bid responses from your yield group. The issue types are:

• Pretargeting
• Configuration
• Regulatory

For each bidder, you can view a breakdown of the total eligible queries, pretargeting matches, and pretargeting matches with issues. You can also learn about the bidder's bid rate. You can fix some of the pretargeting matches with issues. Start by reviewing a bidder’s health.

Review bid health

You can review an individual bidder’s bid health.

1. Sign in to Google Ad Manager.
2. Click Delivery  Bidders.
3. Click Open Bidding a bidder’s name Bid health.
4. Review the 3 cards:

   • "Total eligible queries" card: Includes all queries that match the yield groups that target the buyer. If that number seems low, you can change your yield group targeting to match more queries. Of those queries, this card shows the number of pretargeting matches (queries that match the buyer's pretargeting configuration) and pretargeting mismatches (lack of overlap or narrow targeting).

     

   • "Pretargeting matches with issues" card: Shows queries that matched the bidder’s pretargeting configuration but encountered issues before we could send a bid request to the bidder. Issues include configuration or regulatory.

     

   • "Bid rate" card: Of the queries that were sent to the bidder, this card shows how many queries received at least one bid from the bidder, regardless of whether the returned bid competes in an auction.

     

Review and fix issues

Pretargeting mismatches

Issue	How to fix
"Targeting" Cause: Targeting is too narrow or doesn't align with the bidder's targeting.	Update yield group’s targeting to match the bidder’s pretargeting, or contact the bidder for more information.

 

More troubleshooting tips:

These issues may result from a pretargeting mismatch between bidders and publishers. For example:

• The bidder may only be able to bid in certain geographic areas.
• The bidder may only have certain inventory types, such as mobile app inventory or video inventory.

Configuration issues

Issue	How to fix
"SDK error" Cause: SDK was not found or properly installed. To receive bid requests, the buyer needs the SDK.	Confirm your app has been integrated with the bidder’s SDK.

 

More troubleshooting tips:

Some bidders may need an SDK and adapter installed and configured correctly to use Open Bidding.

• Make sure that the bidder SDK is installed and properly initialized. Learn more about troubleshooting Open Bidding.

Regulatory issues

Issue	How to fix
"US states" Cause: Blocked by US state regulations. Bid request couldn’t be personalized in the user’s jurisdiction.	Check consent reporting.   Learn about US state privacy laws
"GDPR" Cause: Blocked by GDPR regulations. Bid request couldn’t be personalized in the user’s jurisdiction.	Check consent reporting.   Learn about GDPR

 

More troubleshooting tips:

These issues may occur if the bidder isn't eligible to receive a bid request because the user hasn’t provided the necessary consent. This is expected behavior.

Learn more about regulatory consent for GDPR, LGPD, and US state regulations.

Support contact information for Open Bidding bidders

If you need additional support from a particular Open Bidding bidder, see Onboard online with Open Bidding.