About US state regulations messages

Applicable to the following US states:

• California
• Virginia
• Connecticut
• Colorado
• Utah

The US state regulations message type is displayed to site visitors who are subject to privacy legislation specific to the state in which they’re located. For example, residents in California are subject to the California Privacy Rights Act (CPRA). Learn more about how Google helps publishers comply with US state privacy laws.

It is your responsibility to make sure your messages meet legal requirements.

Structure of a message

A US state regulations message contains multiple "screens" (or "pages") that are shown to users when they view your message.

US state regulations messages include the following elements:

1. Do Not Sell or Share link: The link to your US state regulations message. Displays your "Do Not Sell or Share My Personal Information" link using the formatting and settings you selected. When users click the link, the Confirm page opens and displays the "Opt out of the sale or sharing of personal information" dialog.
2. Confirm page: The confirmation page of your US state regulations message. Displays the "Opt out of the sale or sharing of personal information" dialog. Users can click the buttons to confirm their decision.
   1. Logo: Your site or app's logo. To include a logo here, add a logo to your message.
   2. "Dismiss" button: Allows users to dismiss the message without opting out of the “sale or sharing” of their “personal information” (as the law defines those terms). Closes the message.
   3. "Opt out" button: Allows users to opt out of the “sale or sharing” of their “personal information” (as the law defines those terms). When users click the "Opt out" button, the message communicates their opt-out status to Google. Closes the message.

Updates to CPRA from CCPA

CPRA is now in effect. This means that users can opt out of the sale and sharing of their personal information. If you were using default text in your CCPA messaging, we have automatically updated your US state regulations message to read: “Do Not Sell or Share My Personal Information.” If you previously set a custom CCPA message, we suggest you revise your US state regulations message text in light of the CPRA requirements.