Confirming Gross Revenue (Beta)

Only available in Google Ad Manager 360.

Publishers can confirm gross revenue by running a revenue verification report and comparing it to a buyer's media costs.

This solution promotes transparency and helps confirm no hidden fees are taken by the demand-side platform (DSP), the supply-side platform (SSP), or any other intermediary. The review can be done without risking user privacy or revealing contractual details.   

Confirming Gross Revenue is intended for Ad Manager 360 publishers and:

• End buyers (such as an ad agency or advertiser) interested in comparing their media costs with a publisher’s gross revenue.
• DSPs that can create a report to show buyers their media costs and fees based on an agreed “Revenue verification ID” space, as defined jointly with the buyer.
• SSPs that can ingest the “Revenue verification ID” space from DSPs, and can create a report to show publishers their gross and net revenue, broken down by “Revenue verification ID.”

Jump to:

• How publishers and buyers collaborate
• About the Revenue verification report
• Create a Revenue verification report
• Available demand channels
• FAQ

How publishers and buyers collaborate

The parties follow these steps:

1. The buyer (agency or advertiser) works with their DSP to define a unique Revenue verification ID.
2. The DSP ensures that all bids on behalf of the buyer include the defined Revenue verification ID in the bid response.
3. The buyer pulls a report of their media costs from the DSP interface. The report should be filterable for the Revenue verification ID of the buyer and the Publisher ID of the publisher.
   • The buyer then compares the DSP fee charged to media cost, and confirms this rate matches the agreed rate with the DSP.
   • Note: Buyers should exclude Traditional reservation transaction types from their report. Those transaction types aren’t included in the publisher's report.
4. The publisher runs a Revenue verification report in Ad Manager for the same time period, aggregating gross and net revenue coming from the buyer’s Revenue verification ID for a given bidder and transaction type (Open Auction, Private Auction, Preferred Deals, or Programmatic Guaranteed).
   • The publisher then compares gross revenue to net revenue and confirms that the delta matches the agreed rate with Ad Manager.
5. The buyer and publisher connect to compare the aggregated media cost from the DSP report with the aggregated gross revenue publishers see in their Ad Manager report for a specific Revenue verification ID. This process allows parties to confirm there are no unexplainable discrepancies.

Note: Due to misaligned impression counting, currency and time zone differences, and mechanisms to detect invalid traffic, some variance (up to 3%) between the publisher's and buyer's numbers is possible. You can troubleshoot these differences. 

About the Revenue verification report

To confirm gross revenue, publishers use the Revenue verification report in Ad Manager. Review these details before running your report.  

Create a Revenue verification report

To create a Revenue verification report:

1. Sign in to Google Ad Manager.
2. Click Reporting  Reports  New report.
3. Under "Report type," click   Revenue verification  Done.
4. Enter a report name.
5. For the time zone, select (UTC) Coordinated Universal Time or your (the publisher’s) time zone.
6. Select a date range:
   • Dynamic (recommended): Best for scheduled reports. "Last month" is available.
   • Fixed: A static range. The most recent 6 months of data is available.
7. (Optional) Select filters for Bidder, Programmatic channel, or Revenue verification ID.
   Tip: With the Revenue verification ID filter, you can select Is any of and paste in a list of Revenue verification IDs separated by commas. 
   Note: For parity, buyers have guidance to exclude Traditional transaction types.
8. Select at least the required dimensions:
   • Bidder (required)
   • Programmatic channel
   • Revenue verification ID
   • Demand channel
   • Ad Exchange product
   • Rendering SDK
   • Date or Month and year (one is required)
     Note: While you can choose the Date dimension, the Month and year dimension is recommended. Choose a dynamic or fixed date range of one or more full months.
9. Select one or more metrics:
   • Total CPM and CPC revenue (gross)
   • Total CPM and CPC revenue
   • Total impressions 
   • Total CPD revenue
   • Total CPD revenue (gross)
     Note: CPD metrics are available only for the publisher’s time zone.
10. (Optional) Schedule and share your report.
    You may want to remove the “Total CPM and CPC revenue” column before sharing the report with buyers. You can use “Total CPM and CPC revenue (gross)” to confirm revenue with buyers.
11. Click Run.

Available demand channels

This report helps you verify gross revenue related to ad requests flowing through your Ad Manager network and your Ad Exchange web property.

The report covers the following demand channels:

• Ad server (Programmatic Guaranteed and Preferred Deals)
• Ad Exchange (all)
• Open Bidding (all)

The Revenue verification report is not available for the AdSense or Mediation demand channels at this time.

If a publisher has Ad Exchange direct traffic, Ad Exchange demand channel metrics represent all traffic flowing through your Ad Exchange web property.

FAQ