Processor features

Share secure signals with bidders (Beta)

For publishers

Publishers can explicitly share secure signals on RTB requests with the third-party bidders they choose. These signals can be created through a signal library (for example, JavaScript code) provided by the publisher, or by a bidder or third party that the publisher chooses to work with.

The publisher controls the composition of the signals shared. The signals must be obfuscated before sending them to Google. Secure signals will only be shared at the publisher’s explicit instruction and only with bidders the publisher has allowed to receive the signals. At no point will information contained in the signals be visible or readable by Google or its platforms.

Examples of obfuscated data: 

  • Encrypting, hashing, or otherwise transforming data to a non-human readable format.
  • Any information that doesn’t include a self-describing component and is not recognizable as PII or structured data.

Examples of data that hasn't been obfuscated: 

  • PII in the clear. Examples: phone number, email address
  • Structured data that makes otherwise “non-plain text” information understandable. Examples: .json, .xml that provides an explanation of the data it contains
Secure signals are subject to the Google Ad Manager Partner Guidelines. You must review and accept the Ads Data Processing Terms and provide contact information for your account to use this optional secure signal sharing functionality.

In this article:

Allow secure signal sharing

To use this optional functionality, you must first review and accept the Ads Data Processing Terms and provide contact information for your account.

Complete the following steps to allow secure signal sharing:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings and then Processor features.
  3. Accept the Ads Data Processing Terms
    1. Click Review and accept Ads Data Processing Terms
    2. Read and review the terms.
    3. Check the Accept the Ads Data Processing Terms checkbox to accept the terms.
    4. Click Accept and save.
  4. Provide contact information for the primary contact, EU Representative, and/or Data Protection Officer for your account. You must provide information for at least one contact.
    1. Enter the contact’s name.
    2. Enter the contact’s email address.
    3. (Optional) Enter the contact’s phone number and address.
  5. Select the contact Google should notify regarding the Ads Data Processing Terms. 
  6. To activate the secure signal sharing settings, check the checkbox to confirm that you understand and accept that secure signal sharing is a processor feature and is subject to the Ads Data Processing Terms.
  7. Click Save.

Select allowed secure signals

Complete the following steps to select secure signals to share with bidders: ​​​

  1. Click Select secure signals and bidders. If you’ve previously selected secure signals, click Edit.
  2. Select the secure signals you want to share on your network.
  3. Turn on the toggle beside the selected signals if you want to instruct Google to deploy their signal collection script to your page
  4. Click Done.
  5. Select Share if you want to share secure signals on non-personalized (NPA) ad requests.
  6. Click Save.
If you're using a Content Security Policy (CSP), ensure the signals you select are allowed by the policy.

Select bidders to share secure signals

You are in control of the bidders with whom secure signals can be shared. Complete the following steps to allow secure signals to be shared with a specific bidder:

  1. Sign in to Google Ad Manager.
  2. Click Delivery and then Bidders.
  3. Click the name of a bidder in the list. 
  4. Turn on the Allow secure signal sharing toggle.

The bidder is now able to receive the secure signals you share with them. Bidders can choose whether they want to receive a signal when it's available.

You can find the list of previously selected bidders in either of these locations in the Ad Manager user interface:

  • On your Bidders page, selected bidders display “Allowed” in the Secure signal sharing column.
  • On the “Allowed bidders” list on the Processor features page:
    1. Go to Admin and then Global settings and then Processor features.
    2. If you’ve previously selected signals, click Edit. If you haven’t already selected signals, click Select secure signals and bidders link.
    3. Click the Allowed bidders tab to display the list of previously selected bidders.

How Google processes secure signals

When Google processes secure signals for Ad Manager it operates as a data processor under the General Data Protection Regulation and as a service provider under the California Consumer Privacy Act. As such, Google processes secure signals on your behalf.

Security certifications

ISO 27001

ISO 27001 is one of the most widely recognized, internationally accepted independent security standards. Google has earned ISO 27001 certification for the systems, applications, people, technology, processes and data centers serving a number of Google products, including Google Ad Manager.

About GDPR

Keeping users’ information safe and secure is among our highest priorities at Google. Over the years, we've worked closely with Data Protection Authorities in Europe and have implemented strong privacy protections that reflect their guidance. We are committed to complying with the General Data Protection Regulation (GDPR) and will collaborate with partners throughout this process.

For the use of secure signals from publishers, we are offering the Google Ads Data Processing Terms, which you may review and accept within the Ad Manager user interface.

How to accept the Ads Data Processing Terms

To accept the Ads Data Processing Terms, complete the steps to provide contact information for a representative from your company and accept the Ads Data Processing Terms in the Ad Manager user interface.

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