Add privacy policy URLs

As required by the Google EU user consent policy, provide the details of your organization’s data and cookie policy. The privacy policy URL appears in the "Learn more" section of your European regulations messages. When you add or update the privacy policy URL of an app or site, the URL is updated in any existing messages and also added automatically to new European regulations messages that you create.

When creating pages for your data and cookie disclosure policies, ensure:
  • The pages don't host scripts that require user consent, including ad tags.
  • The pages don't contain the legacy Funding Choices consent message tag.

Complete the following steps to add or update an app’s privacy policy URL:

  1. Sign in to Google Ad Manager.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. Navigate to the apps or sites list by completing one of the following steps:
    • In the Messages table, click any link in the "Site or app" column, or
    • Click Create message, then Apps, then Select apps.
    • Click Create message, then Sites, then Select sites.
  5. In the "Privacy policy URL" column, click the row you want to edit.
  6. Enter your privacy policy URL.
    An example of where to update the privacy policy URL in AdMob
  7. Click Save in the "Privacy policy URL" dialog box.
  8. Click Confirm to save your changes to be applied to future messages. This will also update the privacy policy URL in any existing messages displayed in that app or site.

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