Block certain ads

You can't stop getting ads online, but you can remove some unwanted ads. You can also stop getting ads that are based on your interests and info.

Stop pop-up ads

You can turn off pop-up ads in Chrome and most other browsers. If you still see them, learn how to get rid of malware on Chrome.

Remove unwanted ads

Blocking an ad stops you from seeing ads from that advertiser. If an advertiser has multiple websites, you might have to block several ads.

Learn how to get your ad preferences on all your devices.

On Google services

Next to an ad:

  • On Google Search on your phone or tablet, tap Info Information and then Why this ad. Turn off Show ads from [advertiser].
  • On YouTube, select Info Information and then Stop seeing this ad.
  • On Gmail, select Info Information and then Control ads like this and then Block this advertiser.

On websites & apps that partner with Google to show ads

Turn off personalized ads

  1. Go to the Ads Settings page.
  2. Choose where you want the change to apply:
    • On all devices: If you aren't signed in, at the top right, select Sign in. Follow the steps.
    • On your current device or browser: Stay signed out.
  3. Turn off Ads Personalization.

You can also turn off personalization for your browser by installing the Interest-Based Ads Opt Out extension.

Once you've turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.

Stop getting personalized ads on non-Google websites & apps

  1. Go to the Ads Settings page.
  2. Uncheck the box next to "Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account."

If you don’t see a checkbox, this setting is already off because of another setting or your administrator.

What doesn't change

Blocking a Google ad or turning off ad personalization can't:

  • Stop all ads: If you turn off personalization, Google ads will use info like your general location or the content of the website you’re visiting.
  • Change other networks' ads: Your Google ad settings don’t change other ad networks.
  • Update your settings on signed-out devices: Learn how to get your ad preferences on all your devices.
  • Keep your signed-out preferences without cookies: If you delete your cookies or use a browser that blocks cookies, your ad settings won’t apply.
    • To clear your cookies without losing your settings, install the Protect My Choices extension.
    • Most mobile devices don't use cookies. On your phone or tablet, check for settings about interest-based ads, ads personalization, or ad identifiers.

Related links


Nick is an Accounts expert and the author of this help page. Leave him feedback below about how to improve it.

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