Set target audiences for a Google service

Apply or remove target audiences to and from a Google service

Supported editions for this feature: Business Standard and Plus; Enterprise; Education Standard and Plus; G Suite Business.  Compare your edition

As an administrator, you can:

  • Apply target audiences to a Google service, to recommend them as sharing options for all or just specific users. 
  • Set the default target audience for users.  
  • Remove target audiences to stop recommending them to users.

Learn more about target audiences.

Note: At least one target audience needs to be applied to a Google service. By default, a pre-defined audience that includes all users in your organization is applied to any services that have target audience settings. You can use the pre-defined audience or replace it with another audience you created.

Before you apply a target audience to a Google service

  • You can apply up to 5 target audiences to a Google service for all or just specific users.
  • To apply target audiences to service, you'll need to create a policy for an organizational unit or configuration group. You can't apply target audiences directly to a user's account.
  • You can set the default—or primary—target audience, which appears first in a user's list of sharing recommendations. You can also set the order the other audiences appear in the list.
  • When you apply a target audience to a service, it appears in that user's sharing settings for that service.

If you haven't yet created target audiences to apply to a Google service, go to Create a target audience.

Before you remove a target audience from a Google service

If you remove a target audience:

  • It's no longer available in users' sharing settings for the service for any items (such as documents), except in items that are currently shared with that audience.
  • Members can still access any items currently shared with that audience. To prevent access, you'll need to either remove members from the audience or delete the audience.

After you remove a target audience from a service, you can permanently Delete a target audience.

Set target audiences for Drive and Docs

  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in

  2. On the left of the Admin console, go to Directory ""and thenTarget audiences.
  3. In the Target audiences list, click the name of the target audience you want to apply to or remove from a Drive and Docs.
  4. At the upper-right corner of the page, click Apply to Google service. You'll be taken to the sharing settings for the service.

    Requires having the Service Settings administrator privilege.

  5. To set target audiences, follow the instructions in Set Drive users' sharing permissions.

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