About conflicting accounts
If a user has a personal Google Account with the same email address as their G Suite account, then they have a conflicting account.
This can happen if a user created a personal Google Account using the domain name of your company or school. If your organization then signs up for G Suite and tries to add those users to your organization's account, they'll have the same address for their personal and work accounts. Two accounts can't share the same email address.
If you create an account that conflicts with an existing account, the existing user will be asked to rename their account. When the account is renamed, all of the data in the existing account will remain outside of your organization’s management.More on conflicting accounts
Conflicting accounts most commonly occur if users sign up for free (or consumer) Google services before your organization signs up for G Suite.
Personal Google Accounts that don't use your organization's Google address as the primary or alias email address. For example, a personal Gmail account (firstname.lastname@example.org) isn't a conflicting account.
If you don't have any conflicting accounts, see Options for adding users.
How can I avoid creating conflicting accounts?
To avoid creating conflicting accounts, use the Transfer tool for unmanaged users. For details, see Find and manage existing Google accounts.
The Transfer tool is initially only available to some customers. You might not see the tool in your Admin console, yet.