Turn Google Ads on or off for users

If you're an administrator of Google Accounts for an organization, you can control who uses Google Ads from their account. Just turn Google Ads on or off for those people in your Admin console. People who have Google Ads turned on can use it to manage online advertising for your business from their account.

Control who uses Google Ads in your organization

Before you begin: To turn the service on or off for a set of users, put their accounts in an organizational unit.

  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in @gmail.com).

  2. From the Admin console Home page, go to Apps > Additional Google Services > Google AdWords.
  3. At the top right of the gray box, click Edit Service Compose.

  4. To apply settings to all organizations, click On for everyone or Off for everyone, and then click Save

  5. To apply settings to individual organizational units, do the following: 

    • At the left, select the organizational unit that contains the users whose settings you want to change.
    • To change the setting, select On or Off.
    • To keep the setting the same, even if the parent setting changes, click Override.
    • If the organization's status is already Overridden, choose an option:
      Inherit—Reverts to the same setting as its parent.
      Save—Saves your new setting (even if the parent setting changes).

    Learn more about the organizational structure.

If you manage a large number of users or sync your LDAP directory

You can use access groups to turn on a service for specific users within an organizational unit. You turn off the service for the organization, and then add the users to an access group that has the service turned on. This lets you give users access to services without making changes to your organizational structure. Learn about access groups.

Next steps

Learn to use Google Ads at the Google Ads Help Center.

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