Control your ad experience

My Ad Center and About this Ad give you more control of your ad experience by letting you give feedback on the types of ads you want to be shown. Whether you're on Google services or on sites that partner with Google to show ads, you can block an ad, report an ad, learn who paid for an ad, and much more.

My Ad Center works best in the newest version of your browser. If you’re using an outdated version, you may not be able to use My Ad Center. Learn more about how to Update Google Chrome.

Some features of My Ad Center may not be available if you’ve turned off personalized ads or if you’re signed out of your Google Account. Learn more about How personalized ads work.

Control your ads using My Ad Center and About this Ad

Open My Ad Center from an ad

You can open My Ad Center directly from ads shown on Google services, like Search and YouTube.

To open My Ad Center from an ad, select More or Info .

Open My Ad Center on your Connected TV

You can open My Ad Center directly from ads that you’re shown when using a Connected TV with Android TV, Google TV, or the YouTube app. You’ll be given a special link and a QR code to access My Ad Center to protect your privacy.

To open My Ad Center on your Connected TV:

Use your remote or connected mobile device to select Ad Options on the ad.
Use the provided link or scan the QR code using your mobile device’s camera to open My Ad Center.

About this Ad

You can open About this Ad directly from the ads on your partner sites and apps. Partner sites and apps use Google technology to show ads, but they're not owned or operated by Google. Remember that not all websites or apps use Google technology to show ads.

Report an ad

Keeping ads safe for users is a top priority for Google, and we take violations of our policies seriously. If you think an ad violated Google's policies, you can report it.

Learn more about how to Report an ad.

Block an ad

You can use My Ad Center and About this Ad to block ads that you don’t like or aren’t relevant to you. We’ll do our best to make sure those ads aren’t shown to you on Google services or partner sites for at least 6 months.

Block an ad on Google

To block an ad on Google services:

On the ad, select More or Info .
Select Block ad .

Block an ad on your Connected TV

To block an ad on your Connected TV:

Use your remote or connected mobile device to select Ad Options on the ad.
Select Stop seeing this ad.

Block an ad on sites and apps that partner with Google

To block an ad on sites and apps that partner with Google:

On the ad, select Close or Adchoices .
Select Stop seeing this ad.

Like an ad

If you get an ad on Google for a product or service that you’re interested in, you can like that ad. Liking ads that are appealing to you can help us show you similar ads that are relevant to your interests.

To like an ad on Google services:

On the ad, select More or Info .
If there are multiple ads shown in My Ad Center, select the ad you want to like.
Select Like ad .

Customize ad topics and brands

My Ad Center gives you more control of the kind of ads you're shown on Google services by letting you choose the topics you’d like to be shown more or fewer ads about. Customizing your ads doesn't mean you'll be shown more or fewer ads overall, but giving feedback on your ad preferences helps Google determine what ads to show you based on your interests.

Customizing your ads doesn’t block ad topics or brands. When you tell Google you want to be shown fewer ads about a topic or brand, you’ll get fewer ads about that topic or brand soon. In some cases, your browsing data can affect the preferences you set in My Ad Center. For example, if you select that you want to see fewer ads about jewelry in My Ad Center but you search for “earrings” using Google Search, you may be shown related ads about earrings based on this search.

Customize ad topics and brands in My Ad Center

You can use the Customize Ads page in My Ad Center to choose topics and brands that you want to be shown more or fewer ads about on Google services. You can also set your preferences for ads about sensitive topics.

On the Topics tab, you can filter and sort popular topics and opt to get more or fewer ads about those topics.
On the Brands tab, you can filter and sort popular brands and opt to get more or fewer ads about those brands.
On the Sensitive tab, you can limit ads about sensitive topics like Alcohol, Gambling, Weight loss, and more.

Customize ad topics and brands on Google services

To customize your ad experience directly from an ad on Google services:

On the ad, select More or Info .
Select Fewer like this or More like this on the topics or brands you want to be shown more or fewer ads about.

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