Control the ads you see when you see them

 

In this article

Where can you control your ads

With My Ad Centre and About this Ad, you have greater control of your ad experience. Whether you're on Google services, like YouTube and Search, or on sites that partner with Google to show ads, you can block an ad, report an ad, learn who paid for an ad and much more.

My Ad Centre works best in the newest versions of your browser. Without the most up to date version of your browser, you may not be able to use My Ad Centre. Learn more about how to update your browser.

My Ad Centre on ads

You can open My Ad Centre directly on the ads that you see on Google services, like Search and YouTube.

To open My Ad Centre on an ad: select  More or Info .

My Ad Centre is being rolled out across all Google services. You may, however, not see all of the following features on all Google services right away.

My Ad Centre on your connected TV

If you use a connected TV with Android TV, Google TV or the YouTube app on your TV, you can open My Ad Centre directly from the ads that you see. To help protect your privacy, you’ll be provided a special link and a QR code to access My Ad Centre.

To access My Ad Centre on your connected TV, using your remote or connected mobile device: 

  1. On the ad, select Ad options.
  2. Visit the special link provided
    Or
  3. Scan the QR code on your connected TV with your mobile device’s camera.

About this ad

You can open About this Ad directly on the ads that you see on partner sites and apps. Partner sites and apps use Google technology to show ads and are neither owned nor operated by Google.

Not every website or app uses Google technology to show ads. Many sites and apps use other ad platforms to show ads.

Block an ad

With My Ad Centre and About this Ad, you can block ads that you don’t want to see. After you block an ad, we’ll do our best to make sure that you don’t see that same ad on Google services or partner sites, for at least six months, while you’re signed in to your Google Account.

This feature isn’t available if you’ve turned personalised ads off or are signed out of your Google Account.

Learn more how to turn on or off personalised ads on Google.

On Google

To block an ad on Google service, like Search and YouTube:

  1. On the ad, select  More or Info .
  2. Select Block ad .

On your connected TV

To stop seeing an ad on your connected TV, using your remote or connected mobile device: 

  1. On the ad, select Ad options.
  2. Select Stop seeing this ad.

On sites and apps that partner with Google

To stop seeing an ad on sites and apps that partner with Google:

  1. On the ad, select Close or AdChoices .
  2. Select Stop seeing this ad.

How to report an ad

Keeping ads safe for users is a top priority for Google, but sometimes bad ones fall through the cracks. If you see an ad that you think violates Google’s ad policies, you can report it.

Reporting an ad doesn't block that ad. Learn more about how to block an ad.

Depending upon where you see an ad, the steps and icons below may be slightly different. To report an ad:

  1. For ads that you see on Google services, on the ad, select  More or Info .
    Or
    For ads that you see on sites and apps that partner with Google, on the ad,  select Close or AdChoices and thenWhy this ad?
  2. If you see multiple ads at the top of My Ad Centre, select the ad that you'd like to report. 
  3. Select Report ad.
  4. If you're not signed in to your Google Account, enter your email address. 
  5. Select the reason why you're reporting the ad. 
  6. Fill in the form.
    If the form has any fields that are pre-filled, don't edit them.
  7. If required, provide additional details telling us why you think that this ad violates our policies.
    For example, if you think an ad is phishing, provide the name of the site that this ad claims to be from.
  8. Select Submit.

After you report an ad, you’ll get an email confirming that we’ve received your report.

Once we've received your report, we will review it. Learn more about our review process

Like an ad

If you see an ad on Google for a product or service that you’re interested in, you can like that ad. After you like an ad, you may start to see ads like it more often.

To like an ad on Google sites:

  1. On the ad, select  More or Info .
  2. If you see multiple ads at the top of My Ad Centre, select the ad that you want to like. 
  3. Select Like ad .

This feature isn’t available if you’ve turned personalised ads off or are signed out of your Google Account.

Learn more how to turn on or off personalised ads on Google.

Customise ad topics and brands

With My Ad Centre, you can customise your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customising your ads, you have greater control of the kinds of ads that you see on Google services, like Search and YouTube.  

When you customise your ad, you are influencing how Google determines what ads to show you. If you tell Google that you’d like to see more ads about hiking and see fewer ads about jewellery, you may start to see more ads related to the outdoors  and fewer ones related to necklaces.

Customising your ads doesn't block ad topics or brands
Customising your ads doesn't mean you'll see more or fewer ads overall. When you tell Google that you want to see fewer ads about a topic or brand, you’ll start to see fewer ads about that topic or brand soon. In some instances, however, you still might see an ad about that topic or brand. For example, if you wanted to see fewer ads about jewellery, but use Google Search to look for earrings, you may see ads for earrings.

On Google

You can customise your ads in My Ad Centre and on ads that you see on Google services. To customise your ads, when you see an ad on Google:

  1. On the ad,   select  More or Info .
  2. Select See more  or See fewer  on the topics or brands you want to see more or fewer ads about.

My Ad Centre is being rolled out across all Google services. You may, however, not see this feature on all Google services right away.

This feature isn’t available if you’ve turned personalised ads off or are signed out of your Google Account.

Learn more how to turn on or off personalised ads on Google.

About this advertiser

Google requires that advertisers complete an identity verification process. This process requires that advertisers provide legal documentation with their name and location. You’ll see these ad disclosures on Google services, such as Search and YouTube, and other sites that partner with Google.

Learn more about the advertiser identity verification process

On Google

To learn more about an advertiser on Google services, like Search and YouTube:

  1. On the ad,   select  More or Info .
  2. Select About this advertiser.

On sites and apps that partner with Google

To learn more about an advertiser on sites and apps that partner with Google:

  1. On the ad,  select Close or AdChoices .
  2. Select Why this ad?

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