Control your ad experience

My Ad Centre and About this Ad give you more control of your ad experience by letting you give feedback on the types of ads that you want to be shown. Whether you're on Google services or on sites that partner with Google to show ads, you can block an ad, report an ad, learn who paid for an ad and much more.

My Ad Centre works best in the newest version of your browser. If you’re using an outdated version, you may not be able to use My Ad Centre. Learn more about how to Update Google Chrome.

Some features of My Ad Centre may not be available if you’ve turned off personalised ads or if you’re signed out of your Google Account. Learn more about How personalised ads work.

Control your ads using My Ad Centre and About this ad

Open My Ad Centre from an ad

You can open My Ad Centre directly from ads shown on Google services, like Search and YouTube.

To open My Ad Centre from an ad, select More or Info ..

Open My Ad Centre on your connected TV

You can open My Ad Centre directly from ads that you’re shown when using a connected TV with Android TV, Google TV or the YouTube app. You’ll be given a special link and a QR code to access My Ad Centre to protect your privacy.

To open My Ad Centre on your connected TV:

Use your remote or connected mobile device to select Ad options on the ad.
Use the provided link or scan the QR code using your mobile device’s camera to open My Ad Centre.

About this ad

You can open About this ad directly from the ads on your partner sites and apps. Partner sites and apps use Google technology to show ads, but they're not owned or operated by Google. Remember that not all websites or apps use Google technology to show ads.

Report an ad

Keeping ads safe for users is a top priority for Google, and we take violations of our policies seriously. If you think an ad violated Google's policies, you can report it.

Learn more about how to Report an ad.

Block an ad

You can use My Ad Centre and About this ad to block ads that you don’t like or aren’t relevant to you. We’ll do our best to make sure that those ads aren’t shown to you on Google services or partner sites for at least six months.

Block an ad on Google

To block an ad on Google services:

On the ad, select More or Info ..
Select Block ad .

Block an ad on your connected TV

To block an ad on your connected TV:

Use your remote or connected mobile device to select Ad options on the ad.
Select Stop seeing this ad.

Block an ad on sites and apps that partner with Google

To block an ad on sites and apps that partner with Google:

On the ad, select Close or AdChoices .
Select Stop seeing this ad.

Like an ad

If you get an ad on Google for a product or service that you’re interested in, you can like that ad. Liking ads that are appealing to you can help us show you similar ads that are relevant to your interests.

To like an ad on Google services:

On the ad, select More or Info ..
If there are multiple ads shown in My Ad Centre, select the ad that you want to like.
Select Like ad .

Customise ad topics and brands

My Ad Centre gives you more control of the kind of ads that you're shown on Google services by letting you choose the topics that you’d like to be shown more or fewer ads about. Customising your ads doesn't mean that you'll be shown more or fewer ads overall, but giving feedback on your ad preferences helps Google determine what ads to show you based on your interests.

Customising your ads doesn’t block ad topics or brands. When you tell Google you want to be shown fewer ads about a topic or brand, you’ll get fewer ads about that topic or brand soon. In some cases, your browsing data can affect the preferences you set in My Ad Centre. For example, if you select that you want to see fewer ads about jewellery in My Ad Centre but you search for 'earrings' using Google Search, you may be shown related ads about earrings based on this search.

Customise ad topics and brands in My Ad Centre

You can use the Customise ads page in My Ad Centre to choose topics and brands that you want to be shown more or fewer ads about on Google services. You can also set your preferences for ads about sensitive topics.

On the Topics tab, you can filter and sort popular topics and opt to get more or fewer ads about those topics.
On the Brands tab, you can filter and sort popular brands and opt to get more or fewer ads about those brands.
On the Sensitive tab, you can limit ads about sensitive topics like Alcohol, Gambling, Weight loss and more.

Customise ad topics and brands on Google services

To customise your ad experience directly from an ad on Google services:

On the ad, select More or Info ..
Select Fewer like this or More like this on the topics or brands that you want to be shown more or fewer ads about.

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