Control the ads you see when you see them

In this article

Where can you control your ads

With My Ad Centre and About this Ad, you have greater control of your ad experience. Whether you're on Google services, like YouTube and Search, or on sites that partner with Google to show ads, you can block an ad, report an ad, learn who paid for an ad and much more.

My Ad Centre on ads

You can open My Ad Centre directly on the ads that you see on Google services, like Search and YouTube. With My Ad Centre, you can:

  • Block an ad
  • Report an ad
  • Like an ad
  • Customise the ads that you’ll see
  • Learn more about this advertiser
  • See what info was used to show you that ad
My Ad Centre will be rolled out gradually across all Google services in 2023. You may not see all of the following features on all Google services right away.

About this Ad

You can open About this Ad directly on the ads that you see on partner sites and apps. Partner sites and apps use Google technology to show ads and are neither owned nor operated by Google. With About this Ad, you can:

  • Block an ad
  • Report an ad
  • Learn more about this advertiser
  • See what info was used to show you that ad
Not every website or app uses Google technology to show ads. Many sites and apps use other ad platforms to show ads.

Block an ad

With My Ad Centre and About this Ad, you can block ads that you don’t want to see. After you block an ad, we’ll do our best to make sure that you don’t see that same ad on Google services or partner sites while you’re signed in to your Google Account.

On Google

To block an ad on Google service, like Search and YouTube:

  1. On the ad, select More.
  2. Select Block ad .

On sites and apps that partner with Google

To stop seeing an ad on sites and apps that partner with Google:

  1. On the ad, select Close.
  2. Select Stop seeing this ad.

Report an ad

Keeping ads safe for users is a top priority for Google, but sometimes bad ones fall through the cracks. If you see an ad that you think violates Google’s ad policies, you can report it.

Reporting an ad doesn't block that ad. Learn more about how to block an ad.

To report an ad:

  1. For ads that you see on Google services, on the ad, select More.
    Or
    For ads that you see on sites and apps that partner with Google, on the ad, select Closeand thenWhy this ad?
  2. Select Report ad.
  3. On the 'Report an ad' page, select An ad violates other Google Ads policies.
  4. Fill in the form.
    If the form has any fields that are pre-filled, don't edit them.
  5. If required, provide additional details telling us why you think that this ad violates our policies.
    For example, if you think an ad is phishing, provide the name of the site that this ad claims to be from.
  6. Select Submit.

Like an ad

If you see an ad on Google for a product or service that you’re interested in, you can like that ad. After you like an ad, you may start to see ads like it more often.

To like an ad on Google sites:

  1. On the ad, select More.
  2. Select Like ad .

This feature isn’t available if you’ve turned personalised ads off or are signed out of your Google Account.

Learn more how to turn on or off personalised ads on Google.

Customise ad topics and brands

With My Ad Centre, you can customise your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customising your ads, you have greater control of the kinds of ads that you see on Google services, like Search and YouTube.  

When you customise your ad, you are influencing how Google determines what ads to show you. If you tell Google that you’d like to see more ads about hiking and see fewer ads about jewellery, you may start to see more ads related to the outdoors  and fewer ones related to necklaces.

Customising your ads doesn't block ad topics or brands
Customising your ads doesn't mean you'll see more or fewer ads overall. When you tell Google that you want to see fewer ads about a topic or brand, you’ll start to see fewer ads about that topic or brand soon. In some instances, however, you still might see an ad about that topic or brand. For example, if you wanted to see fewer ads about jewellery, but use Google Search to look for earrings, you may see ads for earrings.

On Google

You can customise your ads in My Ad Centre and on ads that you see on Google services. To customise your ads, when you see an ad on Google:

  1. On the ad, select More.
  2. Select See more  or See fewer  on the topics or brands that you want to see more or fewer ads about.

This feature isn’t available if you’ve turned personalised ads off or are signed out of your Google Account.

Learn more how to turn on or off personalised ads on Google.

About this advertiser

Google requires that advertisers complete an identity verification process. This process requires that advertisers provide legal documentation with their name and location. You’ll see these ad disclosures on Google services, such as Search and YouTube, and other sites that partner with Google.

Learn more about the advertiser identity verification process

On Google

To learn more about an advertiser on Google services, like Search and YouTube:

  1. On the ad, select More.
  2. Select About this advertiser.

On sites and apps that partner with Google

To learn more about an advertiser on sites and apps that partner with Google:

  1. On the ad, select Close.
  2. Select Why this ad?
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