Getting started with My Ad Center

In this article

• What is My Ad Center?
• Control whether you see personalized ads
• Customize ads topics and brands
• Control the info Google uses to show you personalized ads
• My Ad Center on ads

What is My Ad Center?

My Ad Center gives you greater control of the ads you see on Google services, like Search, YouTube, and Discover, by giving you options for customizing ads and managing your privacy settings – either directly from ads you see or in the My Ad Center itself. 

Go to My Ad Center

Control whether you see personalized ads

In My Ad Center, you can easily control whether or not Google will show you personalized ads. You can turn on or off personalized ads on Google services at any time. 

When you turn on personalized ads, your ads may seem more relevant because your info and the choices you’ve made in My Ad Center may be used to help find ads for products and brands that interest you. 

When you turn off personalized ads, Google will not use the info or activity saved to your Google account or your choices in My Ad Center to show you ads. Instead, the ads you see will be contextual – that is, they will be based on general factors like the time of day or the topic of the video, website, or app you're viewing.

Learn more about how personalized ads work on Google.

Customize ad topics and brands

With My Ad Center, you can customize your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customizing your ads, you have greater control of the kinds of ads you see on Google services, like Search and YouTube.  

When you customize your ad, you are influencing how Google determines what ads to show you. If you tell Google you’d like to see more ads about hiking and see fewer ads about jewelry, you may start to see more ads related to the outdoors  and fewer ones related to necklaces.

Customizing your ads does not block ad topics or brands

Customizing your ads doesn't mean you'll see more or fewer ads overall. When you tell Google you want to see fewer ads about a topic or brand, you’ll start to see fewer ads about that topic or brand soon. In some instances, however, you still might see an ad about that topic or brand. For example, if you wanted to see fewer ads about jewelry, but use Google Search to look for earrings, you may see ads for earrings.

You can customize your ads in the My Ad Center Customize Ads  tab or directly on the ads you see on some Google services. 

Learn more about how to customize the ads you see.

Control the info Google uses to show you personalized ads

With My Ad Center, you can control and update what info Google uses to show you personalized ads, including:

• Info from your Google Account
• Categories used to show you ads
• Activities used to show you ads
• Areas from where you’ve used Google

You can control the info Google uses to show you personalized ads in the My Ad Center Manage Privacy  tab. 

Learn more about how to control the info Google uses to show you personalized ads.

My Ad Center on ads

You can open My Ad Center directly on the ads you see on some Google services, like Search and YouTube, by selecting the More menu. With My Ad Center, you can: 

• Block an ad
• Report an ad
• Like an ad
• Customize the ads you’ll see
• Learn more about the advertiser
• See what info was used to show you that ad

Learn more about how to control the ads you see when you see them.

My Ad Center on ads will be available on all Google services in 2023.