23 May 2023
Get a first look at new AI-powered solutions that will help drive next-level growth and profitability for your business. Then, check if you're set up for success with the Google Ads AI Essentials.
Here’s a recap of highlights from Google Marketing Live 2023:
- Multiply your results with Search and Performance Max campaigns, including new features powered by generative AI to improve how you build your campaigns and scale your creativity.
- Increase sales with innovations designed specifically for retailers, including new omnichannel and shop-centric features for Performance Max, and new ways to measure product profitability. Learn about the new Merchant Center Next experience and how Product Studio will help you use generative AI to create new scenes for your products.
- Enhance YouTube campaigns by expanding your creative assets and optimising results with Google AI, and understanding how suitability settings impact campaign KPIs.
- Improve your measurement foundation to drive better business outcomes, including easier ways to manage first-party data and new innovations for Google Analytics 4.
- Accelerate growth with your app by making ads more shoppable, creating a seamless web-to-app experience and improving iOS measurement.
- Activate new features in Display & Video 360, including durable, privacy-centric audience solutions and improved insights for connected TV campaigns.
Dive deeper into these new features with our TL;DR Ads News & How Tos video series. See you again next year!
Posted by The Google Marketing Live Team
