30 November 2021
Planning is a critical part of any marketing strategy, especially going into the holiday season. Performance Planner makes this process easy by removing guesswork and automatically estimating clicks, conversions and conversion values for your planned campaigns. Now, you can include even more campaigns in your performance plans, better understand Performance Planner’s bid and budget recommendations, and more.
Here are some of our latest updates:
- Add previously ineligible campaigns to your plan by using past performance or adding manual forecasts to plan across your entire account.
- Understand Performance Planner recommendations at a glance with the new 'Suggested changes' column. This column displays the suggested budget and bid recommendations for a specific campaign.
- Add secondary metrics to your performance plan. This makes it easier to understand the impact on performance beyond your key metrics. For example, if you create a plan to maximise conversions, you can now also add a column that shows the changes to clicks, as well.
- Choose a specific time range that you want to use for an historical conversion rate. This means that you can now use an historical conversion rate that’s closer to what you expect for the date range you’re using in your plan.
Learn more about Performance Planner in the Google Ads Help Centre.
Posted by Dean Chen, Product Manager, Google Ads
