Build Performance Max asset groups
You can now create Performance Max projects in order to assemble text, image, and video assets that you want to use in a Performance Max campaign. A checklist displays the recommended number of each type of asset, and updates automatically as you add assets. You can create a preview sheet of potential ads with different combinations of your assets, and share the preview sheet with others. Once you're done, you can export the assets to a linked Google Ads account.
En savoir plus Nouvelles fonctionnalités et annonces
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What's new
November 1, 2023
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What's new
October 23, 2023
Search insights in Ads Creative Studio You can now view the top and trending Google searches related to your products and services by visiting the new Insights page in your Ads Creative Studio account. Filter by region, user language, or time period to better understand what your audience is searching for. You can also enter a search category and see how interest in that category changed over time or differed by region.En savoir plus -
What's new
September 25, 2023
Add voice-overs to video projects The new voice-over element gives you an easy way to add high-quality, lifelike text-to-speech voice-overs to your video projects. Voice-overs can be added in 18 languages: English (United States, Indian, Australian, or British), Hindi, French, Spanish, Indonesian, Malaysian, Mandarin, Filipino, Korean, Swedish, German, Italian, Japanese, Danish, or Dutch. You can adjust the voice, speed, and style. You can also turn on ducking to reduce the volume of other audio in your ad by 45% to be able to hear the voiceover audio clearly.En savoir plus -
What's new
May 2, 2023
Set priorities and default variants for display projects You can now group rules by priority for customizable display projects. This will help you create granular rules for your most desirable audience segment. You can then create groups and rules of decreasing priority to serve ad variants suited to broader audience segments. When there’s no match for your highest priority group, the next group is checked until a match is found. You can also set default variants to serve when none of your rules match.En savoir plus -
What's new
April 3, 2023
Two new video templates added We’ve added two new customizable video templates to help you make the most of your creative assets: Image Pan & Zoom and Audio With Image. Image Pan & Zoom – Create a video by adding motion to still images that play one after another. Audio With Image – Create a video by combining your audio ad with a branded image. Add pan and zoom effects to images in video templates You can add pan and zoom effects to bring more motion to images in any video template. To add pan and zoom: Open your video template. Click on an image element, then go to the pan & zoom tab to turn…En savoir plus -
What's new
March 6, 2023
Export videos to Campaign Manager 360 You can now create video projects for Campaign Manager 360 and export them directly to a linked account. To get started, link a Campaign Manager 360 advertiser to your Ads Creative Studio account. After the accounts are linked, you can select Campaign Manager 360 as the ad platform when you create a new video project. When you’re ready to export the project, you can choose to send your videos to any linked Campaign Manager 360 advertiser. Target time and day in Campaign Manager 360 video projects You can add schedule rules in video projects for Campaign Ma…En savoir plus -
What's new
February 27, 2023
Export video projects to linked Google Ads accounts You can now export video projects directly to any Google Ads account you’ve linked to your Ads Creative Studio account. You no longer need to share an export code for each project export. Instead, when you're ready to export your project, select the linked Google Ads account you want to export to. Any export codes you’ve already generated are still available and will continue to work until they expire. Create more variants for Google Ads You can now create up to 1,000 variants in video projects for Google Ads.En savoir plus -
What's new
December 14, 2022
Rename assets and folders You can now change both asset and folder names in the asset library. Create variants offline and upload them in bulk To make it easier to work with projects that have many variants, you can now download your project's variants and rules in a spreadsheet. You can then edit the spreadsheet to create and edit variants offline. You can also assign variants to rules in bulk. Copy display projects If you want to build a similar display project, you can make a copy of an existing display project to save time. Open the display project you want to copy. Click MoreMake a copy. …En savoir plus -
Découvrez comment exploiter pleinement Ads Creative Studio grâce à notre nouveau cours en ligne
6 décembre 2022
Nous venons de publier un cours en ligne complet sur la création d'annonces vidéo et display avec Ads Creative Studio. Ce cours vous explique comment configurer et gérer votre compte, créer des annonces vidéo et display efficaces, les exporter sur vos plates-formes média, et plus encore. Suivez ce cours dès aujourd'hui. Il est disponible dans plus de 20 langues sur Skillshop. Vous souhaitez approfondir vos connaissances sur l'efficacité des créations publicitaires ? Suivez l'ensemble du cours Creative de Google sur Skillshop, puis passez l'examen de certification pour mettre en avant vos compé…En savoir plus -
What's new
November 17, 2022
Upload display ads with click tags You can now upload display ads that use click tags and export them to Display & Video 360 or Campaign Manager 360. Click tags are used to open landing pages in simple display ads, often an image someone can click to open your advertiser’s landing page.En savoir plus -
What's new
October 18, 2022
Make a copy of a video project If you want to build a similar video project, you can make a copy of an existing video project to save time. Open the video project you want to copy. Click MoreMake a copy. Make text stand out in video projects If the text in your video ad needs more contrast, you can add an outline, or stroke, to the characters. Edit your template, select a text element, then edit the stroke settings. You can change the stroke's width, color, and opacity.En savoir plus -
Nouveautés
23 août 2022
Supprimer des assets de la bibliothèque d'assets Vous pouvez supprimer des assets dont vous n'avez plus besoin de la bibliothèque d'assets. Lorsque vous supprimez un asset, il est uniquement supprimé de la bibliothèque d'assets. Il n'est pas supprimé : des projets dans lesquels il est utilisé ; des rapports sur les annonces dans lesquelles il est diffusé ; des autres plates-formes publicitaires sur lesquelles il a été exporté. Si vous supprimez des assets par erreur, vous disposez de 15 secondes pour annuler la suppression et restaurer l'asset. Si vous décidez de ne pas le restaurer, vous pouv…En savoir plus -
Nouveautés
23 août 2022
Supprimer des assets de la bibliothèque d'assets Vous pouvez supprimer des assets dont vous n'avez plus besoin de la bibliothèque d'assets. Lorsque vous supprimez un asset, il est uniquement supprimé de la bibliothèque d'assets. Il n'est pas supprimé : des projets dans lesquels il est utilisé ; des rapports sur les annonces dans lesquelles il est diffusé ; des autres plates-formes publicitaires sur lesquelles il a été exporté. Si vous supprimez des assets par erreur, vous disposez de 15 secondes pour annuler la suppression et restaurer l'asset. Si vous décidez de ne pas le restaurer, vous pouv…En savoir plus