Updates to goal builder for custom bidding
Goal builder will soon allow users to set multipliers and rules for conversion, click, and brand awareness for known signals in bid requests.
New insights for custom bidding
In the “Summary” tab of custom bidding, customers will soon see a graphical representation of how impressions are scored to help evaluate their algorithms.
Campaign Manager 360 click trackers in transparency mode required for YouTube & partner line items
Customers who use Campaign Manager 360 click trackers for YouTube ads will need to enable transparency mode as part of the Google Transparent Click Tracker Certification program, otherwise their ads will be disapproved by the click tracker transparency policy. Enforcement in Display and Video 360 applies to all customers who use a click tracker for the first time after September 12, 2023.
New requirements for election ads
To help viewers make informed decisions, election advertisers must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events. Learn more about advertising political content.
