Campaign and workflow updates
Consolidation of YouTube Search and YouTube Video networks to a unified YouTube network
For YouTube & partners line items, you will now see YouTube Search and YouTube Videos combined under one network, “YouTube”, allowing advertisers to tap into the entire inventory of YouTube.
Google Analytics 4 conversions available in goal builder
Custom Bidding Goal builder is now the default selection when creating an algorithm. This update offers support for Google Analytics 4 conversions in the goals, and applies validation rules to prevent conflicting goals from being set up. Once goals have been created users can test the Goals and see how a sample set of impressions were scored.
Custom Intent audiences on CTV devices
Custom Intent audiences on Display & Video 360 are available across connected TV devices. Learn more about custom audiences on Display & Video 360
Increased coverage of Google audiences on CTV devices available on Display & Video 360 (US only)
Expanded coverage of Google’s In-Market & Affinity audiences on connected TV devices are available on Display & Video 360 (US only). Users can access available audiences by filtering to CTV eligibility within Audience targeting. Learn more about CTV Google audiences on Display & Video 360
Instant deals for Google Ad Manager
Instant deals for Google Ad Manager are available with tooling that enables you to curate inventory and ad placements using custom targeting criteria made available by exchanges. Exchange-provided forecasting data is available to help you assess your instant deal during the automated negotiation process and your instant deal will be automatically created once you accept the deal details. Learn more about instant deals
Creative updates
Ads Creative Studio customizable video export to Campaign Manager 360
Ads Creative Studio users are now able to export customizable video projects to Campaign Manager 360 to run on their Campaign Manager 360-served video buys across third party publishers, including on CTV inventory. Users can build out their video variants by swapping video, audio, images, and text and assigning the variants to targeting rules based on key signals like geo and language. Campaign Manager 360 customers with a linked Display & Video 360 account are also able to push these customized video ads to Display & Video 360 to run on their non-YouTube video campaigns.
Insights updates
Google Brand Lift measurement for YouTube Masthead reservations
Agencies and marketers can now leverage Google’s survey-based Brand Lift to understand the impact of their YouTube Masthead campaigns in driving a positive shift in user perception or behavior.
New Audibility metrics across audio and video ads
To provide coverage of Active View for audio ads, new metrics have been added to instant and offline reporting allowing users to measure Audibility across both audio and video ads. These new metrics help customers better understand audio and video ad performance for YouTube inventory. Audio ads are included in Active View plus metrics. The new metrics include:
- Audio
- Active View: Audible Measurable Impressions
- Active View: Audible (Unmuted) for 2 sec Impressions
- Audio and video
- Active View: First Quartile Audible Impressions
- Active View: Midpoint Audible Impressions
- Active View: Third Quartile Audible Impressions
- Active View: Complete Audible Impressions
- Active View: Ever Muted Count
- Active View: Audible and Background Impressions
- Active View: Audible (Unmuted) for 30 sec Impressions
New Seller ID dimension
A new dimension “Seller ID” has been added that can be used to pull reports at the Insertion order level and above and break out gross media cost by publisher.
