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Welcome to Webmaster Academy! Our goal is to help you create great sites that perform well in Google search results.
Webmaster Tools is Google’s partnership with webmasters. It’s your source for diagnostics and data that can improve your site’s performance in search.
Add your site
Verify your site
Because Google needs to know you own a site before we can give you information about it, we'll ask you to verify your site by making a change that only a site owner can do. There are several options for verifying your site:
Once your site has been successfully verified, it may take a few days for data to appear in Webmaster Tools.
Add other users to your site
Google uses the Webmaster Tools Message Center to communicate with verified site owners. We may periodically send you messages about your site for the following reasons:
We strongly recommend having messages forwarded to your email account. This way, you won't miss critical notifications if you don't regularly visit Webmaster Tools.
Specify a preferred domain
Technically, http://example.com and http://www.example.com are completely different sites and can display completely different content.
To avoid potential problems and get a better view of your data, we recommend adding both versions of your site to Webmaster Tools, and then specifying the version you prefer (Google calls this a "preferred domain").
Specify a geographical target
If your site is aimed at users in a specific geographic region, tell us about it. (For example, if your site http://paris.example.com covers restaurants in Paris, you can target your site at users in France, rather than Canada.) This will help us in determining the relevancy of your content to users' searches.
To determine if Google is having any problem accessing or understanding your site's content, check the Crawl Errors page in Webmaster Tools. This page lists problems Google encountered when attempting to crawl your site. There are two types of errors.
View crawl errors
A word about 404 errors
One of the most common crawling errors are 404 errors, which occur when somebody tries to access a page that does not exist (usually because the page has been deleted or the user clicked on a broken or incorrect link). Most of the time, 404 errors can be ignored. However, if you're seeing a lot of traffic leading to a URL that 404s, check your site for broken links. More information about dealing with 404 errors.
Once you've added your site to Webmaster Tools and verified ownership, you'll be able to access detailed information about it. With Webmaster Tools, you can diagnose potential problems that may impact your site's ranking in search results.
More help with Webmaster Tools
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