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Welcome to Webmaster Academy! Our goal is to help you create great sites that perform well in Google search results.
For your site to perform well in search, Google needs to be able to discover and understand your pages. Here's how to create rich, Google-friendly content.
Search is about giving people the answer they’re looking for—whether it’s a news article, sports score, stock quote, a video or a map. Google’s search engineers design algorithms that analyze millions of pages and return timely, high-quality, relevant answers to people’s questions. More information about Google Web Search.
What about ads?
Search results (sometimes called "organic" results) appear in the middle of the Google.com results page, and are never paid for. Paid ads appear on the right hand side and sometimes at the top, and are always clearly labeled.
Google maintains a strict separation between our search business and our advertising business, and doesn't give special treatment to our advertisers. Our view is that if we provide the best search results, people will continue to choose to use Google over other search engines. More information about ads.
Google's committed to transparency. That's why we created Webmaster Tools: to give webmasters as much information as we can about how we crawl and index sites. More information about transparency.
Check that your site is indexed
To see if Google already knows about your site, do a "site:" search, like this: [ site:example.com ].
A user’s experience with your site begins with its listing in the search results. While our search is algorithmic and automated, you can have a lot of influence over how your site is listed. Here's some ways you can help create compelling listings that users are more likely to click:
One key element of creating a successful site is not to worry about Google's ranking algorithms or signals, but to concentrate on delivering the best possible experience for your user by creating content that other sites will link to naturally—just because it's great.
When you're writing a post or article, think about:
Keep an eye out for the following problems:
Google’s Webmaster Guidelines outline practices that could negatively impact your performance in the search results, or remove you from the search results entirely. If we detect problematic content on your site, we’ll notify you using Webmaster Tools. We strongly recommend becoming familiar with our guidelines, as well as our tips for creating Google-friendly sites.
If your site contains user generated content, make sure to have a firm spam policy in place early. Check out this video for more tips on keeping sites with user generated content spam-free:
Help Google understand your content
People love images and video, but search engines are designed for text. The more information you give us about your images and video, the better. Check out our guidelines for publishing images and video, but in general, follow these guidelines:
You can give Google extra information about your videos, which we can use to further understand their content and display your videos for relevant queries. More information.
Submit a Sitemap to Google
Essentially, a Sitemap is a list of the pages, images, or video on your website, but it can also include additional information. For example, you can include title, description, playpage URL, thumbnail URL and the video URL for each video on your site, or provide name and file location, the caption, the title, the location where the photo was taken, and any licensing information for your images. More information about Sitemaps for video and for images.
With Google+, you can create an identity and presence on Google. Use Google+ and other social networks to connect with friends, family members, and start a conversation around your site.
Create a Google profile
Your profile is the way you represent yourself on Google products and across the web. With your profile, you can manage the information that people see—such as your bio, contact details, and links to other sites about you or created by you. You can also link your profile to other social networks such as Twitter or Facebook. Create a Google profile.
Add the Google +1 button to your site
Adding the +1 button to pages on your own site lets users recommend your content, knowing that their friends and contacts will see their recommendation when it's most relevant—in the context of Google search results. If a user wants to share your content right away, they can also use the +1 button to add a comment, choose what friends (circles) to share it with, and post to Google+—all without leaving your site. All it takes is a snippet of code. More information.
Link your Google profile to your content
Google may display authorship information in search results to help users discover great content by writers they enjoy.
If you want your authorship information to appear in search results for your content, make sure your Google+ profile has a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile. More information.
Add friends and colleagues to your circles
The Internet is a big place, but you can make it a bit smaller by adding connections to customizable social circles. Circles are a great way of organizing the people in your life, and they make it easy to choose who you'd like to share posts and updates with. You can get started by importing your contacts from Gmail, or from entering in your contacts manually. More information.
More help creating and managing your site
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