[mpn]
attribute to submit your product's Manufacturer Part Number (MPN). MPNs are used to uniquely identify a specific product among all products from the same manufacturer. Shoppers might search specifically for an MPN, so providing this attribute can help them find your listing.
In this article
When to use
Required for all products without a manufacturer-assigned GTIN. Learn about the GTIN [gtin]
attribute
If the product doesn't have a clearly associated MPN or is a custom-made product (for example, art, custom T-shirts, novelty products and handmade products), the attribute is optional.
Only provide an MPN if you're sure that it's correct. When in doubt do not provide an MPN (for example, do not guess or make up a value).
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Learn when and how to submit your product data in English
Type | String (Alphanumeric, Unicode characters. Recommended: ASCII only) |
---|---|
Limits | 1–70 characters |
Repeated field | No |
Schema.org property (What is this?) | Product.mpn , Type: Text |
File format | Example entry |
---|---|
Text | GO12345OOGLE |
XML feeds | <g:mpn>GO12345OOGLE</g:mpn> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit any other relevant unique product identifiers. You might be required to submit the brand
[brand]
and GTIN[gtin]
attributes. When you submit product identifiers, we can better understand what you're selling. When we understand what you're selling, we can make your ads and unpaid listings richer and help connect users to your products. Learn more about product identifier attributes - Use the MPN assigned by the manufacturer. Unless you're the manufacturer, don't use a value that you've created.
- Distinguish between variants.
- Use the correct MPN for each product. Typically, each variant of a product (different colours or sizes) has its own MPN, so make sure that you submit the correct value. A key exception is different sizes of clothing products, where all sizes often have the same MPN.
Additional guidelines
Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.
- Submit the MPN from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with or a replica of the OEM brand's product. Learn more about requirements for compatible and refurbished third-party products
- Use the MPN of the 'bundle', not the individual products, if the manufacturer created the bundle.
- Use the MPN of the 'main product' if you created the bundle. For example, if you bundle a camera with a lens and carrying bag, submit the MPN of the camera, which is the main product. Learn more about submitting bundles.
- Use the MPN of the 'multipack', not the individual products, if the manufacturer created the multipack.
- Use the MPN of the 'individual products', if you created the multipack. Learn more about submitting multipacks
- The MPN that you submit depends on the manufacturer of the printer cartridge that you're selling. Learn more about the requirements for printer cartridges
Examples
Food and beveragesProduct data for a new 1-l goat milk | |
Attribute | Value |
Title |
1 L Goat milk – 1 L |
Brand |
MILK |
GTIN |
0614141123452 |
MPN |
H2G2-42 |
Condition |
new |
Product data for a new black Google Chromecast 2 1080p Wi-Fi | |
Attribute | Value |
Title |
Google Chromecast 2 – 1080p – Wi-Fi – black |
Brand |
|
MPN |
H2G2-42 |
GTIN |
7894892017139 |
Condition |
new |
Product data for a new Google 25.3 MP Digital SLR Camera Body including a 35 m lens and a blue camera bag priced at GBP 435.00 |
|
Attribute | Value |
Title |
Google 25.3 MP digital SLR camera body + 35 mm lens + blue camera bag |
Price |
435 GBP |
Google product category |
Cameras & Optics > Cameras > Digital Cameras (152) |
Brand |
|
GTIN |
00652810118491 |
Bundle |
yes |
Condition |
new |
MPN |
00638HAY |
If your product comes in multiple colours or sizes, you have different unique product identifiers for each of these variants. For example:
Product data for a new, small green Google T-shirt priced at GBP 11.00 | |
Attribute | Value |
Title |
Google T-shirt – Green – Small |
Price |
11 GBP |
Colour |
Green |
Size |
S |
ID |
9876-S-GRN |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059424 |
Condition |
new |
MPN |
00638HAY |
Product data for a new, small, blue Google T-shirt priced at GBP 9.00 | |
Attribute | Value |
Title |
Google T-shirt – Blue – Small |
Price |
9 GBP |
Colour |
Blue |
Size |
S |
ID |
9876-S-BLU |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059422 |
Condition |
new |
MPN |
00638NIC |
Product data for a small, new yellow Google T-shirt priced at GBP 12.00 | |
Attribute | Value |
Title |
Google T-shirt – Yellow – Small |
Price |
12 GBP |
Colour |
yellow |
Size |
S |
ID |
9876-S-YELLOW |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059446 |
Condition |
new |
MPN |
00638ANG |
Attribute | Value |
Title |
Google Nexus 6 – 32 GB – Midnight blue – Unlocked |
Price |
199 GBP |
Google product category |
Electronics > Communications > Telephony > Mobile phones |
Brand |
|
Gtin |
0614141123452 |
MPN |
00638NAGPE |
Condition |
new |
Product data for a new, brown/green MyStore 3-seater sofa priced at GBP 799.00 | |
Attribute | Value |
Title |
Three-seater sofa – brown/green |
Price |
799 GBP |
Brand |
MyStore |
GTIN |
0614141123452 |
MPN |
00638NAGPE |
Condition |
new |
Some products don't have an MPN assigned, meaning you don't need to submit one. However, if the product does have an MPN assigned and you don't submit it, the product could be disapproved.
Product data for a new customised medium black dress priced at GBP 32.00 | |
Attribute | Value |
Title |
Black dress customised with your design – Size M |
Price |
32 GBP |
Colour |
Black |
Size |
M |
Identifier exists |
no |
Condition |
new |
Is bundle |
yes |
MPN |
(Leave blank, as the dress is custom made and doesn't have an MPN) |
Product data for a new custom-made orange/black wool scarf priced at GBP 15.00 | |
Attribute | Value |
Title [title] |
Hand-knitted polka-dot wool scarf – orange/black |
Identifier exists [identifier_exists] |
no |
Price [price] |
15 GBP |
Colour [color] |
Orange/black |
Condition [condition] |
new |
MPN [mpn] |
(Leave blank, as the scarf is custom made and doesn't have an MPN) |