Gender [gender]

Specify the gender your product is designed for using the gender [gender] attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Bear in mind that we use the gender information together with the values that you provide for the size [size] and age group [age_group] attributes to standardise the sizes that are shown to users.

In this article

• When to use
• Format
• Minimum requirements
• Examples

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When to use

 Required for free-of-charge listings for all Clothing and accessories (ID 166) products.

 Required for Shopping ads for all Clothing and accessories (ID 166) products when targeting these countries:

• Brazil
• France
• Germany
• Japan
• United Kingdom
• United States

 Optional for products in the following Clothing and accessories sub-categories:

• Pinback buttons (ID 4179)
• Tie clips (ID 180)
• Wristbands (ID 1893)
• Shoe covers (ID 5385)
• Shoelaces (ID 1856)
• Spurs (ID 2427)
• Watch bands (ID 5123)
• Keychains (ID 175)
• Wallet chains (ID 5841)
• Lanyards (ID 6277)
• Chequebook covers (ID 6460)
• Badge and pass holders (ID 6170)
• Watch winders (ID 6870)
• Watch stickers and decals (ID 7471)
• Handkerchiefs (ID 5207)
• Decorative fans (ID 5114)

If your product varies by gender, submit the gender [gender] attribute. Use this attribute when your product is a variant that is distinguished by its gender (for example, 'men's black tennis shoes' and 'women's black tennis shoes'), and also submit each variant with the same value for the item group ID [item_group_id]attribute.

These are the supported values for this attribute:

• Male [male]
• Female [female]
• Unisex [unisex]

(Note that this value must be submitted in English)

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting. Learn when and how to submit your product data in English

Supported values	male female unisex Note that these values must be submitted in English
Repeated field	No
Schema.org property (What's this?)	Product.audience.suggestedGender, Type: Text

File format	Example entry
Text	male
XML feeds	<g:gender>male</g:gender>

 

To format your data for Content API, see the Content API for Shopping resource.

Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information that you submit can't be used.

Examples

Clothing products

Gender is relevant for most clothing products. To help show your product for the most relevant searches, you can also include the size [size], size system [size_system] and size type [size_type] attributes.

Product data for Google logo T-shirt, unisex, size medium
Attribute	Value
Gender [gender]	unisex
Size [size]	M
Size system [size_system]	US
Size type [size_type]	regular

 

Product data for men's running shoes, size 8.5
Attribute	Value
Gender [gender]	male
Size [size]	8.5
Size system [size_system]	US
Size type [size_type]	regular

Variants

If your product comes in different versions for each gender, submit the gender for each variant.

Product data for a men's Android smartwatch, gold
Attribute	Value
Title [title]	Men's Android Smartwatch – Gold
Gender [gender]	male
Material [material]	Gold
ID [id]	9856-m-gld
Item group ID [item_group_id]	12345

 

Product data for a women's Android smartwatch, gold
Attribute	Value
Title [title]	Women's Android Smartwatch – Gold
Gender [gender]	female
Material [material]	Gold
ID [id]	9856-w-gld
Item group ID [item_group_id]	12345

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