Use the unit pricing measure [unit_pricing_measure] attribute to define the measure and dimension of your product. This value allows users to understand the exact cost per unit for your product.
In this article
When to use
Optional for each product
If customers might be interested in the price per unit for your product and it falls into one of the following categories, then we recommend that you submit the unit pricing measure [unit_pricing_measure] attribute.
This attribute is optional, but you may be required to provide this information based on local laws or regulations.
Examples of products that often use this attribute are as follows:
- Hardware
- Office supplies
- Food
- Drinks
- Flooring
- Business cards
- Perfume
Format
Follow these formatting guidelines to make sure that Google understands the data that you submit.
Learn when and how to submit your product data in English
| Type | Positive number plus unit |
|---|---|
| Supported units |
|
| Repeated field | No |
|
Schema.org property |
Type: |
| File format | Example entry |
|---|---|
| Text | 750ml |
| XML feeds | <g:unit_pricing_measure>750ml</g:unit_pricing_measure> |
To format your data for Content API, go to the Content API for Shopping resource
Minimum requirements
These are the requirements that you need to meet to show your product. If you don't follow these requirements, we disapprove your product and let you know in your Merchant Center account.
- Submit the total amount (number) and units that make up your product. For example, if you submit '3 USD' for the price
[price]attribute, '150 fl oz' for the unit pricing measure[unit_pricing_measure]attribute and '100 fl oz' for the unit pricing base measure[unit_pricing_base_measure]attribute, then the unit price is 2 USD/100 fl oz. - Include the denominator for your unit price. This attribute is useful when products like yours are typically shown with a price for a specific number of units. For example, you might sell 150 ml of a specific perfume but users are interested in seeing the price per 100 ml.
- Submit a price that can be represented in your target country's currency (according to ISO 4217). For example, instead of '1.0012 USD', submit '1.01 USD'. If your price can't be represented in your target country's currency, then we round it to a value that can.
- Submit either the unit pricing measure or the energy efficiency class (using the energy efficiency class
[energy_efficiency_class]attribute). Do not submit both. If both attributes are present, only the energy efficiency class will be shown. - Don't provide more than two digits after a decimal. If you include more than two digits after the decimal, the digits are automatically rounded to the nearest acceptable value. For example, 1.0234 is rounded to 1.02 and 29.8999 is rounded to 29.90.
Additional guidelines
Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we disapprove your product and let you know in your Merchant Center account.
- Submit metric values if you sell products to the UK. The imperial units (for example,
floz,pt,qt,gal) are interpreted as US imperial units, which are different from the imperial units used in the UK.
Examples
Drinks| Product data for nine litres of California Pinot Noir, priced at 69.99 EUR | |
| Attribute | Value |
Title [title] |
Pinot Noir – 2007 – California – 9 L |
Unit pricing measure [unit_pricing_measure] |
9 L |
Unit pricing base measure [unit_pricing_base_measure] |
1 L |
Price [price] |
69.99 EUR |
| Displayed value: | €7.78/1 L |
| Product data for 10 bottles of red wine priced at 65.00 USD | |
| Attribute | Value |
Title [title] |
10 bottles of red wine |
Unit pricing measure [unit_pricing_measure] |
7.5 L |
Unit pricing base measure [unit_pricing_base_measure] |
750 ml |
Price [price] |
65.00 USD |
| Displayed value: | $6.50/750 ml |
| Product data for distressed walnut flooring | |
| Attribute | Value |
Title [title] |
Distressed natural walnut flooring |
Unit pricing measure [unit_pricing_measure] |
2.38 sqm |
Unit pricing base measure [unit_pricing_base_measure] |
1 sqm |
Price [price] |
113.19 EUR |
| Displayed value: | €47.56/1 m² |
| Product data for 50 business cards, priced at 13.38 EUR | |
| Attribute | Value |
Title [title] |
50 custom-made business cards |
Unit pricing measure [unit_pricing_measure] |
50 ct |
Unit pricing base measure [unit_pricing_base_measure] |
1 ct |
Price [price] |
13.38 EUR |
| Displayed value: | €0.27/1 ct |
| Product data for 125 ml of perfume, priced at 19.90 EUR | |
| Attribute | Value |
Title [title] |
Eau de toilette 125 ml |
Unit pricing measure [unit_pricing_measure] |
125 ml |
Unit pricing base measure [unit_pricing_base_measure] |
100 ml |
Price [price] |
19.90 EUR |
| Displayed value: | €15.92/100 ml |
Variants
[item_group_id] attribute.| Product data for 5 lb of basmati rice | |
| Attribute | Value |
Title [title] |
Basmati rice – extra long grain |
ID [id] |
575185159 |
Item group ID [item_group_id] |
12345 |
Price [price] |
11.20 GBP |
Unit pricing measure [unit_pricing_measure] |
5 lbs |
Unit pricing base measure [unit_pricing_base_measure] |
1 lb |
| Product data for 10 lb of basmati rice | |
| Attribute | Value |
Title [title] |
Basmati rice – extra long grain |
ID [id] |
575185160 |
Item group ID [item_group_id] |
12345 |
Price [price] |
19.90 USD |
Unit pricing measure [unit_pricing_measure] |
10 lbs |
Unit pricing base measure [unit_pricing_base_measure] |
1 lb |
| Product data for 12 lb of basmati rice | |
| Attribute | Value |
Title [title] |
Basmati rice – extra long grain |
ID [id] |
575185161 |
Item group ID [item_group_id] |
12345 |
Price [price] |
24.40 USD |
Unit pricing measure [unit_pricing_measure] |
12 lbs |
Unit pricing base measure [unit_pricing_base_measure] |
1 lb |