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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

About the Apps and services page and linking Google services

A custom icon for Merchant Center Next articles

Connect your Merchant Center with different Google services to power your marketing campaigns, increase your reach, track conversion and share product data smoothly between your Merchant Center and other relevant Google applications.

On this page


View the 'Apps and services' page

You can connect your Merchant Center account with other Google services from the 'Apps and services' page by following these steps:

Step 1 In your Merchant Center, click on the Tools and settings icon Tools and settings menu icon [Gear].

Step 2Select Apps and services.


Types of accounts that you can link with Merchant Center

Google Ads account

Connecting your Google Ads account to your Merchant Center helps you get new customers and sales. It allows you to create ad campaigns to promote products listed in your Merchant Center account.

You can create or link to a Google Ads account from the 'Ad campaigns' section in Merchant Center or when you're creating your first campaign in Merchant Center. After you've linked the accounts, you'll be able to create campaigns such as local inventory ads, Dynamic Remarketing and more.

Ensure that you have administrator access in Merchant Center and the Google Ads account to initiate or approve an account linking request.

Benefits

  • Create ad campaigns in Merchant Center
  • Run local inventory ads, Shopping campaigns and remarketing campaigns for products listed in feed.

Learn how to Link a Google Ads account to Merchant Center.


Google Business Profile

Link your Google Business Profile with your Merchant Center account or a sub-account that hosts local feeds to show your local products in ads or free listings. By linking the Business Profile to your Merchant Center account, administrators in your Merchant Center can view and manage the Business Profile information.

You can add multiple shops to the same Merchant Center account, but you can't add and manage the same shop in multiple Merchant Centers.

Benefits

  • Show your local products in ads or free listings
  • Manage Business Profile information through your Merchant Center
  • Add and manage multiple shops in a single Merchant Center

Learn how to add shops to Merchant Center.


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