Product Studio is a suite of free, AI-powered tools that helps save you time and resources while helping to enhance and create high-quality product images. The tools can help you to generate scenes, increase image resolution and edit backgrounds. Your new images can help you to attract more customers when you scale them across your marketing channels.
Product Studio is free and helps to reduce the time, resources and budget needed for product shoots and post-production edits.
To use Product Studio, you must accept these Terms of Service.
On this page
- What to expect
- How to access Product Studio
- Generate scene
- Edit background
- Increase resolution
- Best practices
What to expect
With Google's AI principles in mind, Product Studio brings you the benefits of generative AI, helping you to easily create unique and tailored product imagery for free and get more value from the images that you already have. This can help to reduce the time and cost of hiring a photographer or renting a studio so that you can spend more time growing your business. With more images and enhanced content, your listings may perform better and generate a higher return on investment.
The services may sometimes provide inaccurate or offensive content that doesn't represent Google's views.
How to access Product Studio
Product Studio is only available in Merchant Center Next or the Google & YouTube app in Shopify. It's not available for Merchant Center Classic users. To access Product Studio in Merchant Center Next, follow the steps below or simply click here. For Shopify users, learn more about Product Studio for Shopify.
Instructions
- Go to the Products page in the 'Your business' section in Merchant Center.
- Click the Product Studio tab at the top.
- Click Get started, then accept the Product Studio Additional Terms of Service by clicking I accept. You'll now be able to select the option to generate a scene, remove a background or increase the resolution of your product images.
Generate scene
Scene generation aims to provide a fast and cost-effective solution for generating high-quality product images that showcase products in natural, lifestyle-like settings. You can generate custom images with the help of AI.
Instructions
- Go to the Products page in the 'Your business' section in Merchant Center.
- Click the Product Studio tab at the top.
- Click Get started and you will be taken to the Generate scene tab.
- Select the product image that you would like to use or upload a new one.
- Enter a description of your product.
- Describe the scene in which you want your product placed.
- For the best results, make sure that you include the detailed descriptions of the product, placement, surroundings and background that you'd like to be generated
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Use a template to populate a scene description with just one click. You can find seasonal, holiday and studio templates under the 'Or start with an inspiring theme' section. Select a theme to automatically populate the 'Describe the scene' text box and generate a scene for you.
- Click Generate scene. It may take a few moments for the image to load.
- If you're satisfied with the image, click Add to Merchant Center. If you'd like to generate a new background, you can add a new description and click Regenerate scene.
- Click Save.
Edit background
Edit background allows you to remove the background of your product image with one click so that only your product remains on a white background to help shoppers view your product clearly.
Instructions
- Go to the Products page in the 'Your business' section in Merchant Center.
- Click the Product Studio tab at the top.
- Click Edit background in the top navigation bar.
- Select the image that you wish to edit or upload a new one, then click Remove background.
- You can now enlarge, reduce, download or undo your changes.
- Click Add to Merchant Center.
- Click Save.
Increase resolution
This feature quickly increases the quality and size of your product images to make them look crisp.
Instructions
- Go to the Products page in the 'Your business' section in Merchant Center.
- Click the Product Studio tab at the top.
- Click Increase resolution in the top navigation bar.
- Select the image that you wish to edit or upload a new one, then click Increase resolution.
- You can now slide the before/after toolbar to view the changes.
- Then click Add to Merchant Center.
- Click Save.
Best practices
Use these best practices to help you choose the best product images and write descriptive prompts to optimise your product data and drive results for your business using Product Studio.
Selecting the right product image
- Product Studio works best when you choose one main product image. Select a starting image that only has one main product. Product Studio doesn't work well if it can't easily identify the main product in the starting image.
Do | Don't |
- Place the product at the centre of the image and leave most of the canvas white. If the main product is taking up a large portion of the image (such as being very close to or touching the edge of the image), use the 'reduce' button to make the product smaller. The product should be centred and leave most of the canvas white.
Do | Don't |
- Don't use images that contain humans using your products. Product Studio doesn't work well with human models at this time. Use an input image that doesn't show the product on a person.
Do | Don't |
- Don't select product images that involve hands or other props to showcase main products. Use an image that doesn't have hands or other props.
Do | Don't |
Writing a good scene description
- The style of image. For example, product photography, illustration, macro photography, etc.
- The type of product that you are adding to the scene. For example, a bottle of perfume.
- The placement of the product. For example, on a stone platform.
- The scene around the product. For example, surrounded by white and yellow flower petals.
- The background. For example, large tropical leaves and foliage in the background.
Example scene description | Example result |
Product photography of a bottle of perfume sitting on a marble surface. The bottle is surrounded by white and yellow flower petals. The backdrop is large tropical leaves and foliage. | |
A studio product photo of a small tube bottle sitting on a circular marble platform with a gold trim. The platform is in focus, clear and sharp. There is a peach-coloured wall and cherry blossom branches in the background. The image is in focus, has an open aperture, has a high resolution and is in HD 8K. The image displays professional product photography, studio lighting, soft shadows, an insanely sharp image, a reflective surface and diffused lighting. |
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A creative product photograph of a scented candle in a studio setting with a white background. The scented candle is placed on a decorative wood plank and a pine cone is blurred in the background. |
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