When a retailer provides their product and inventory data to Google, it allows them to be discovered across Google via local inventory ads. However, the collecting and submitting of this product and inventory data can be challenging for retailers who are new to inventory feeds or new to digital advertising.
The local inventory ads (LIA) partner programme provides a network of pre-approved partners that can help prospective retailers onboard their product and inventory data onto Google so that they can seamlessly enable local inventory ads. These LIA partners help retailers to get started with delivering product and inventory data faster through feed creation, management and optimisation tools specifically built to help omnichannel merchants leverage local inventory ads.