I need help adding shops to Merchant Center

If you’re looking for information about how to link Business Profiles in the classic Merchant Center experience, click here.

Adding your shop to your Merchant Center account allows you to manage your online and local presence together, and surface your products across Search and Maps.

On this page

• Get started
• What to expect
• Frequently asked questions

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Get started

Manage your shops

Adding your shop links your Merchant Center and Business Profile accounts. After that, you can remove a shop at any time. You must be a super admin to add a shop to your Merchant Center. If you aren't a super admin, you can find who the super admin is in the 'People and access' tab in Business Manager. The super admin can either link the Merchant Center and Business Profile accounts for you or, as needed, add you as a super admin.

Add a shop (connect your accounts)

1. In the left navigation menu of your Merchant Center, click Business info.
2. Select the Shops tab.
3. Click Add shop
4. Under 'Add your shop', find the shops that you want to add to your Merchant Center account
5. Click Add

Remove a shop

1. In the left navigation menu of your Merchant Center, click Business info.
2. Select the Shops tab.
3. Find the shop that you want to remove and select the tick box on the left.
4. At the top, select Remove and then confirm Remove selected shop by clicking Remove.

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Edit shop information

Once you've linked Merchant Center and Google Ads accounts, you can edit information about your local shops from Merchant Center.

Edit business information

1. In the left navigation menu of your Merchant Center, click Business info.
2. Select the Shops tab.
3. Find the shop that you want to edit and click the Edit business information icon.
4. Edit any of the information about your business, including phone number, hours and so on.

Add photos

1. In the left navigation menu of your Merchant Center, click Business info.
2. Select the Shops tab.
3. Find the shop that you want to edit and click the Add photo icon
4. Upload photos or videos to add
5. When prompted, click Select.

Add an update

1. In the left navigation menu of your Merchant Center, click Business info.
2. Select the Shops tab.
3. Find the shop that you want to add an update to and click the Add update icon
4. Add an update by filling in the description and any relevant photos
5. When prompted, click Publish.

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What to expect

When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.

Data shared from Merchant Center

• Details about your Merchant Center account, such as name and account ID
• Data about your products, including titles, descriptions, images and others shown on Google Search and Maps 

Data shared from Business Profile

• Details related to your shop's Business Profile, such as your shop name, address and performance

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Frequently asked questions

Can multiple shops be added to a Merchant Center?

Yes, you can add multiple shops to a Merchant Center account.

Can a shop be added to multiple Merchant Center accounts?

No. A shop can be added to one Merchant Center account. If you want to change which Merchant Center account a shop is connected to, you'll need to remove it from the existing Merchant Center account first and then you'll be able to add it to the other one.

Who can edit shop information?

You have to be an owner or a manager on the shop's Business Profile to be able to edit shop information.

Who can add shops to a Merchant Center?

You must be a super admin to add a shop to your Merchant Center. If you aren't a super admin, you can find who the super admin is in the 'People and access' tab in Business Manager. The super admin can either link the Merchant Center and Business Profile accounts for you or, as needed, add you as a super admin.