Negatives

Remove negative keywords

Next: Update keywords and negatives together

You can remove negative keywords individually, or you can remove multiple negative keywords at once.

Remove individual negative keywords

Select Keywords and Targeting > Keywords, Negative.
Select one or more negative keywords to remove.
Click Remove.

Remove multiple ad group negative keywords

Select Keywords and Targeting > Keywords, Negative.
Click Make multiple changes.
Next to "Bulk Change Action", select Remove.
Type or paste the data to remove in the grid.
Click Process.
To continue, click Finish and review changes. To cancel the operation, click Revert and cancel.
To add the pending changes to your account, click Keep. To undo the changes, click Reject.

Remove ad group negatives while adding or updating other keywords

You can use the Make multiple changes tool to change the status for multiple keywords and negative keywords at once. Simply include match type and status information in your keyword list, and Google Ads Editor will add, update, and remove keywords as you specify. Here's a sample keyword list:

red shoes, exact, 0.50, http://www.example1.com, removed
blue shoes, negative, 0.30, http://www.example2.com, removed
new shoes, negative, 0.80, http://www.example3.com, enabled
used shoes, exact, 0.70, http://www.example.4.com, enabled

If you enter this list into the Make multiple changes tool, the first two keywords will be removed, and the last two keywords will be added or updated. Notice that the list includes both positive and negative keywords. Learn more about editing your keywords.

Remove multiple campaign negative keywords

Select Keywords and Targeting > Keywords, Negative.
Click Make multiple changes.
Next to "Bulk Change Action", select Remove.
Type or paste the data to remove in the grid.
Click Process.
To continue, click Finish and review changes. To cancel the operation, click Revert and cancel.
To add the pending changes to your account, click Keep. To undo the changes, click Reject.

Remove some campaign negatives while adding others

You can use the Add Multiple Campaign Negative Keywords tool to remove multiple campaign negative keywords while adding others. Simply include the new status (removed) in your keyword list, and Google Ads Editor will add and remove your campaign negative keywords all in one step. Here's a sample keyword list:

red shoes, removed
blue shoes, removed
new shoes, normal
used shoes, normal

If you enter this list into the Add Multiple Campaign Negative Keywords tool, the first two keywords will be removed, and the last two keywords will be added.

Find and remove multiple negative keywords with Advanced Search

Click the search menu icon > Search builder.
From the dropdown menu, select Any.
From the next dropdown menu, select contains.
Type in your keyword, then click the search button.
Select Keywords and Targeting > Keywords, Negative in the type list to view all the keywords that match your search.
Select the keywords you’d like to remove and click Remove. You can repeat these steps to find and remove multiple keywords.

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