Edit an App campaign for engagement

Once you have an App campaign for engagement up and running, you might want to fine-tune it. This article covers how to make changes to your campaign.

Before you begin

If you haven’t already, create an App campaign for engagement.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Instructions

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Find the App campaign for engagement that you want to edit.
   • To edit your campaign’s ad groups, audiences, settings or locations:
     1. Click the name of the campaign that you want to edit.
     2. Navigate to the Ad groups, Audiences, Settings or Locations page.
        • The 'Audiences' and 'Locations' page can be found under the 'Audiences, keywords and content' drop-down menu.
     3. Make your desired changes.
   • To copy, paste, enable, pause or remove a campaign, create an automated rule or to change a campaign’s budget, bid strategy or targeting:
     1. Tick the box to the left of the campaign that you want to edit.
     2. Click the “Edit” drop-down, then select Copy, Paste, Enable, Pause, Remove, Change budgets, Change bid strategy, Create an automated rule or Edit targeting.
     3. Make your desired changes.
5. Click Save.

Related links

• About App campaigns for engagement
• Create an App campaign for engagement