Mengedit beberapa item baris proposal

Artikel ini menunjukkan cara mengedit beberapa item baris proposal dan menjelaskan praktik terbaik.

Kami akan membahas topik berikut:

• Cara mengedit beberapa item baris proposal
• Alasan umum Ad Manager tidak dapat menerapkan penargetan
• Penargetan video di editor massal
• Menargetkan preset di editor massal

Cara mengedit beberapa item baris proposal

Anda dapat mengedit penargetan atau setelan secara massal untuk item baris proposal yang dipilih, tetapi tidak keduanya sekaligus. Kolom, setelan, dan opsi penargetan yang tersedia di editor massal bervariasi bergantung pada jenis item baris proposal yang dipilih.

Untuk mengedit beberapa item baris proposal:

1. Login ke Google Ad Manager.
2. Klik Penjualan  Proposal  Semua proposal atau Proposal saya.
3. Klik nama proposal yang berisi item baris proposal yang ingin Anda edit.
4. Pada tabel, pilih centang kotak di samping item baris proposal yang ingin Anda edit.
5. Di atas tabel, klik Edit.
6. Lakukan pembaruan yang diinginkan, lalu klik Simpan.

Saat mengedit penargetan, Anda juga memiliki opsi untuk menambahkan atau menimpa sebelum menerapkan penargetan.

• Opsi "Tambahkan" akan menambahkan penargetan yang Anda pilih di editor massal ke penargetan yang ada.
• Opsi "Timpa" akan menghapus penargetan yang ada dan menggantinya dengan penargetan ini yang Anda pilih di editor massal.

Jika Anda menggunakan opsi "Tambahkan", Ad Manager akan memeriksa item baris proposal guna memastikan tidak ada bentrok antara penargetan yang Anda pilih di editor massal dan penargetan yang sudah ada. Jika terdapat bentrok, Ad Manager akan mencantumkan item baris proposal dan memberi tahu Anda tentang bentrok tersebut. Pelajari lebih lanjut di Alasan umum Ad Manager tidak dapat menerapkan penargetan.

When you apply bulk edits, all changes are immediately saved. You can't "undo" changes—that is, go back to the last saved or previously saved values. To restore previous values after applying, you'll need to go back and edit each proposal line item manually.

Common reasons why Ad Manager 360 is unable to apply targeting

Ad Manager 360 may not always be able to apply targeting to a selected proposal line item. 

If Ad Manager 360 is unable to apply some of the targeting for a given proposal line item, Ad Manager 360 skips applying any of the targeting for that proposal line item.  

Foregoing the targeting in cases like this ensures that you don't apply some intended targeting from the bulk editor while forgetting to apply other intended targeting. When Ad Manager 360 skips targeting, it indicates which proposal line items were skipped and why. You can then go to those proposal line items and ensure that all intended targeting is applied.

As a general rule, select proposal line items that are of the same or similar line item types. 

Below are some common reasons Ad Manager 360 is unable to apply targeting. For each of these reasons, Ad Manager 360 provides an alert in the user interface along with the list of the affected proposal line items.

• Penargetan video tidak didukung dalam item baris proposal berikut

  Beberapa item baris tidak mendukung penargetan video. Misalnya, Ad Manager tidak akan dapat menerapkan penargetan video ke item baris proposal "Standar" jika ukuran inventarisnya tidak disetel ke "Video VAST". 

• Posisi video bumper hanya dapat diterapkan ke item baris proposal bumper

  Ada 2 kategori penargetan "Posisi video". Jika Anda mencoba menerapkan posisi video "bumper" ke item baris proposal video non-bumper, Ad Manager akan mengingatkan Anda dan mencantumkan item baris proposal. Pelajari lebih lanjut dalam Penargetan video di editor massal.

• Penargetan yang ditambahkan bertentangan dengan penargetan yang ada di item baris proposal berikut

  Jika Anda menambahkan penargetan, Ad Manager akan memeriksa item baris untuk konflik antara penargetan yang ada dan penargetan yang Anda tambahkan ke editor massal. Jika tidak ada konflik, Ad Manager akan menggabungkan penargetan. Namun, jika ditemukan konflik, Ad Manager akan mencantumkan item baris proposal dan penargetan yang bertentangan.

  "Konflik" adalah kontradiksi langsung di penargetan. Misalnya, jika penargetan yang ada adalah "Amerika Serikat" dan Anda mencoba mengecualikan "Amerika Serikat", Ad Manager tidak akan menerapkan penargetan dan mencantumkan item baris proposal.

Video targeting in the bulk editor

There are two targeting types to consider when bulk editing video: "Video positions" and "Video content".

Video positions

There are two categories of "Video position" targeting:

• Mid-roll positions (which includes various mid-rolls, pre-roll, post-roll positions)
• Bumper positions

Proposal line items whose inventory size is set to "Video VAST" can be targeted only to the "Mid-roll positions". If the proposal line item type is also set to "Bumper", it can be targeted only to "Bumper positions". These categories are mutually exclusive: proposal line items can't be targeted to both kinds of positions at once.

The bulk editor allows you to select a combination of proposal line items that use the two categories. However, if you do select said combination, Ad Manager only shows mid-roll positions in the targeting picker. This means if you try to apply mid-roll positions to proposal line items that use bumper positions, Ad Manager won't apply targeting to the bumper video proposal line item.

As a general rule, to bulk edit positions for bumper video proposal line items, do not also select mid-roll video proposal line items.

Video content

If you bulk edit "Video content" targeting, you can only overwrite existing targeting and not append. If you elected to append and have chosen to modify video content targeting, Ad Manager alerts you to select the "Overwrite" option instead in order to apply targeting or to remove video content targeting.

Targeting presets in the bulk editor

If you add targeting manually to bulk editor and then subsequently select a targeting preset in the bulk editor, when the preset loads, its targeting overrides the targeting you manually added.

For example, suppose that the existing targeting in your proposal line item targets two geographic locations:

• United States
• United Kingdom

You select the proposal line item and open the bulk targeting editor. You manually add the following in the bulk editor:

• France

You then find a preset and select it in the bulk editor. This preset's only geographic targeting is "Spain". When the preset loads in the bulk editor, it'll overrides "France".

If you select "Append" from the bulk editor and apply this targeting, the resulting targeting in the proposal line item would be:

• United States
• United Kingdom
• Spain

If you select "Overwrite" from the bulk editor, and geographic targeting is customizable, when you apply this targeting, the resulting targeting in the proposal line item would be:

• Spain